Wahoo's Fish Taco

Wahoo’s Taps New Chef to Explore Food Trends, Recipes

Wahoo's cofounder Wing Lam, left, with new head chef Raymond Martin.

Wahoo’s Fish Taco announced that chef Raymond Martin joined as new head chef for the company’s more than 60 restaurants. Martin will work in partnership with Wahoo’s cofounder, Wing Lam, to explore food trends and create new recipes for Wahoo’s fans and loyal customers. With the new recipes, Lam and Martin are looking to tap into their creative skills to complement Wahoo’s distinct signature menu items and flavors, including charbroiled or spicy marinated fish, chicken, steak, and tofu fillings in tacos, burritos, bowls, salads, and more.

Wahoo’s Fish Taco Rides the Wave to Tokyo

As part of the 25-year anniversary celebration of Wahoo’s Fish Taco, a community mainstay and worldwide pop culture phenomenon since 1988, the company announces the opening of its first international franchise in Tokyo. Located on the eighth floor of the DiverCity Tokyo Plaza, the new restaurant offers all of Wahoo’s signature flavors including charbroiled or spicy marinated fish, chicken, steak, and tofu fillings in a variety of items such as tacos, burritos, bowls, salads, and the original fish taco.

More Than Mexican

Americans’ love affair with ethnic food doesn’t seem to be ebbing. The number of various cultures’ restaurants continues to grow as diners seek new flavors and ingredients from around the world.

According to data from global market research firm Mintel, four in every five Americans who ate out in March 2012 dined at an ethnic restaurant. More than half of them dined at one of the nation’s three largest ethnic restaurant types: Chinese, Mexican, and Italian.

What Comedy Can Do For You

Wahoo’s uses comedy podcast to reach new customers.

Wahoo's branding is used throughout the podcast network's website.
Wahoo's branding is used throughout the podcast network's website.

Wahoo’s Fish Taco has always had a flare for the unusual. From the menu to the décor, the brand fuses fun and quirky characteristics with a cool atmosphere and image.

That edginess was top of mind when Wahoo’s recently became the sole sponsor of a new integrated podcast network featuring comedy, sports, and entertainment content. The site, HAHAJK Podcast Network, was co-created by comedian Jamie Kennedy and engage:BDR, a full-service digital marketing and advertising agency. HAHAJK features news and lifestyle parodies and integrates Wahoo’s branding with original programming.

Wahoo's Riding Growth Wave Into NYC, International Markets

Wahoo’s Fish Taco has been a community mainstay and worldwide pop culture phenomenon since 1988. Celebrated for its fresh food; pro-athlete support from the surf, skate, and snow industries; sticker-covered walls; and charity involvement, Wahoo’s continues to expand and is breaking ground in states that have yet to experience its eclectic Mexican-Brazilian-Asian menu. 

To date, there are more than 60 restaurant locations across the nation, with additional locations opening in the next several months and plans for international expansion in the near future.