Cheba Hut

One to Watch: Cheba Hut Toasted Subs

Let’s just go ahead and put it out there: Cheba Hut is a hippie’s dream concept. Everything from menu items and sizes of sandwiches are described using what management refers to as “counter-culture” lingo.

“We have a group of core customers who not only get the references, but who we are making a fundamental connection with,” says Matt Trethewey, chief operating officer of Cheba Hut Franchising Inc. “What’s surprising to most people, however, is that our overall customer base is very diverse. Through our food and our service model, people come back.”

Cheba Hut’s Counter-Culture Ways Catch On in 2010

Cheba Hut “Toasted” Subs, a counter-culture-themed restaurant franchise, announced that despite a down economy, the company experienced dramatic growth in 2010, achieving a 29.87 percent jump in overall revenue growth over 2009.

Cheba Hut also reported 12.45 percent same-store sales growth, which was reported from the company’s locations in Arizona, Colorado, and New Mexico.  Average unit volume was also positive, with an increase of 1.72 percent.