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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Wendy's Introduces LTO Spicy Sandwich and Fries
Wendy’s introduces two new limited-time offers: a Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries.
Wendy's Showcases Salads with New Video Series
Wendy’s is offering fans a fresh perspective on its salad ingredients in a new video series.
Wendy's Signs Franchise Agreement in Middle East
Alghanim Industries and The Wendy’s Company announced today the signing of a Master Franchise Agreement aimed at expanding the Wendy’s brand in the Mi...
Wendy’s Cod Sandwich Returns with New Sauce, Pickles
It’s time for fish fans to celebrate the return of Wendy's North Pacific Cod sandwich.
Wendy’s Brings Back Frosty Key Tag Campaign for Charity
Wendy’s announced the launch of its second annual National Frosty Key Tag Program.
Wendy's Bacon Portabella Melt Back for Limited Time
Wendy’s Bacon Portabella Melt on Brioche, a decadent, mushroom-abundant cheeseburger on a toasted bun, is back for a limited time.
Wendy’s Campaign Aims to Bring Good Barbecue to All
Wendy’s launched the first in a series of #BBQ4Merica online videos to shed light on the barbecue inaccessibility cause, in celebration of Wendy’s lim...
Wendy’s Debuts Pulled Pork Sandwiches
Wendy’s is bringing barbecue to a national audience with its three new BBQ Pulled Pork offerings: BBQ Pulled Pork Sandwich, BBQ Pulled Pork Cheeseburg...
Wendy’s Offers Consumers “The Gouda Life” with New LTO
Wendy’s is inviting consumers to get a taste of “The Gouda Life,” a world filled with tastes of a brioche bun, Dijon aioli, and Gouda cheese.
Wendy’s Says Pretzel Bacon Cheeseburger is Here to Stay
Wendy’s confirmed its relationship status with the Pretzel Bacon Cheeseburger through its final #PretzelLoveSongs music video, and the good news is th...
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