When it comes to developing a quick-service concept, Wingstop CEO Charlie Morrison understands that the economic model remains a large piece of the puzzle. In creating a strong franchise deal that fosters company growth, however, Morrison and many other quick-service leaders know that many other tiles complete the mosaic, including corporate support, marketplace differentiation, and sales momentum.
Roll tape. Two women behind a cluttered counter smile into the camera, a range of designer outfits framing the wall behind them. They talk of a dream to open a business, a love for their corner of Washington, D.C.
Cut to individual glimpses of two men, one laughing as he sits on an orange leather sofa, the other staring contentedly into the camera, a disheveled artist’s studio enclosing him, paints splashed on the background wall. Voiceovers talk of music, of art, of the investment the community makes into these things.
When it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect.
Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to gourmet—with the option to start from scratch or customize an existing menu item, build-your-own brands are introducing flavors and flavor combinations that engage, entice, and satisfy every palate.
Which Wich has come a long way in its short existence. Ten years after QSR put founder Jeff Sinelli on its cover and called him a “branding phenom”—before a single Which Wich had even opened—the sandwich chain is franchising internationally for the first time.
The brand, with its “Superior Sandwiches” tagline, will be setting up shop in Panama, Mexico, Qatar, and the United Arab Emirates this year.
Colorado Wich LLC, d/b/a Which Wich Superior Sandwiches, an award-winning, national sandwich concept celebrated its recent award of Franchisee of the Year at the annual Which Wich corporate convention in January. More than 143 franchises were in consideration for the prestigious honor. Additionally, Colorado Wich received the award for Highest Annual Sales for its unprecedented growth in 2012 as the top restaurant in the Which Wich system. There are currently 12 Which Wich restaurants across the Denver metro area and Colorado Springs.
Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other perches quietly on the nation's southern border.
Each has its own charm and character, but all share one distinction: high potential for quick-service restaurant growth, according to QSR’s third-annual Growth 40 report.
Which Wich Superior Sandwiches is launching its annual Flag Your Bag promotion. To celebrate Independence Day and to thank our troops, Which Wich invites guests to get creative with red and blue Sharpies and Which Wich bags, now through July 4.
To an outsider, rewarding employees for a job well done seems to be simple. You could give them a cash bonus, buy them a gift card, or, if they’ve done really well, send them on a much-deserved vacation.
But operators are finding that these incentives aren’t so easy to leverage for the benefit of their brands. Instead, many are turning to branded debit cards as a way of saying “thanks” to their best employees.
Which Wich brought a little Thanksgiving joy to children this week.
Children's Medical Center of Dallas received boxed lunch turkey wiches on Monday, Nov. 21, in celebration of the Thanksgiving holiday. As we embark on this holiday season, Which Wich wants to take the time to remember what the vibe is all about.
While many enjoy the blessings of food, friends, and family, Which Wich knows the vibe is dimmed for many of its littlest fans. Which Wich hopes the turkey wiches bring a little bit of home to Children’s Medical Center.
Online-video sites like YouTube and Vimeo have been incredibly popular with the public for the last five years, but quick serves are trying to grasp online video’s potential as a marketing vehicle.
Still, a number of operations have found success in creating brief videos that engage and entertain their Web-savvy customers.