White Castle

Love is in the Air

Valentine’s Day promotions abound as operators take advantage of splurging consumers.

White Castle Valentine's Day promotion enhances quick service experience.
For 20 years, White Castle has offered a Valentine's Day promotion that turns the stores into white-tablecloth restaurants.

Quick-serve chains across the country are rolling out Valentine’s Day promotions to attract customers for the special day and, in some cases, the entire month of February.

Burgers By Design

McDonald’s, White Castle test ordering kiosks that allow for burger customization.

New touch screen ordering kiosks find home at fast food restaurants.
Last month, White Castle debuted a new touch-screen ordering system at a Columbus, Ohio, unit.

Recent technology enhancements by White Castle and McDonald’s show that even traditional quick-service burger chains are considering letting patrons customize their orders.

Last month, White Castle added two touch-screen ordering kiosks at a renovated restaurant in its hometown of Columbus, Ohio. It is the only restaurant in the family-owned, 406-unit chain to feature the kiosks, which are part of a pilot project. The large screens allow customers to order their burgers exactly as they like them in the privacy of the kiosk area, says White Castle vice president Jamie Richardson.

Farewell, French Fry

Despite their name, french fries are as American as the 4th of July and are a mainstay in the quick-service universe. Fries are the most popular side item at U.S. limited-service eateries, outpacing others by a wide margin, according to various menu-monitoring reports.

But other fried sides are now showing more growth potential than french fries. As consumers look to experience new flavors and seek a healthy halo from vegetable consumption, restaurateurs are providing more fried-side options.

White Castle Announces Cook-Off Contest

Innovation has always been an integral part of White Castle, fast-food hamburger chain. As a tribute to the Slider's iconic place in pop culture and to channel the creative energy of Cravers everywhere, White Castle is announcing the call for entries for the 2013 Crave Time Cook-Off. White Castle challenges devoted fans to buy a sack of 10 Sliders and create a unique recipe.

 

Small Portions a Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

How to Stay Crafty

Wine connoisseurs for years looked down their noses at beer, considering the latter, better-selling beverage as a drink of the “common man.”

That view is slowly evolving, however, as an increasing number of Americans become fans of the many craft beers being brewed all across the country. And it’s an evolution that’s starting to impact quick-service restaurants, too.

The Fight for America

With gloves off and the days ticking down to November 6, the two contenders for the most powerful position in the world—reigning President Barack Obama in one corner and challenger Mitt Romney in the other—are prepped and ready to compete in the battle of a lifetime.

Drive Time

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.

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