Wienerschnitzel Unveils "Peel & Win" Sweepstakes

Wienerschnitzel, the world’s largest hot dog chain, is celebrating its title as the official hot dog of Joe Gibbs Racing Motocross (JGRMX), with an exciting motocross-themed, on-the-cup sweepstakes. Beginning today, chili dog and race fans alike are encouraged to visit Wienerschnitzel to purchase a medium drink featuring a game piece to win one of many prizes. From instant free food to GoPro cameras and Yamaha Dirt Bikes, every medium drink is a winner.

Diamonds in the Rough

The fast-casual renaissance that has taken over the restaurant industry in the last decade has lately infused excitement and momentum into the broader limited-service sector. Market research firm Mintel found that sales at fast-casual restaurants grew 10.5 percent last year, compared with 6.1 percent growth from quick-service restaurants.

Wienerschnitzel Partners with Two Automotive Brands

Wienerschnitzel announced its newly formed partnership with 4 Wheel Parts—the global leader in off-road, Jeep, and aftermarket performance products—and Smittybilt—a supplier of innovative truck and SUV accessories to thousands of active dealers and distributors worldwide. To kick off the relationship, Wienerschnitzel will join the two brands and event sponsors at the 2015 Nitto King of the Hammers Presented by 4 Wheel Parts, deemed one of the toughest and largest four-wheel-drive, off-road-vehicle races where contenders battle through a 200-mile natural terrain course.

Why Toyota Has a Wienerschnitzel Tundra

Wienerschnitzel, the world’s largest hot dog chain, has announced its newly formed partnership with Toyota to engage in fun cross-promotional efforts around both brands’ participation at Monster Energy West Coast Supercross and Motocross events throughout 2015. The relationship with Toyota began when Wienerschnitzel signed on as the official hot dog of professional Motocross team Joe Gibbs Racing Motocross (JGRMX) in October 2014, which Toyota sponsors along with and Yamaha.

Wienerschnitzel Revamps Its Website

Wienerschnitzel, the world’s largest hot dog chain, invites fans to explore the company’s revamped website that went live this week. Designed with tomorrow’s customer in mind, the site has been revamped to serve as a one-stop-shop for Wienerschnitzel’s Chili Dog-loving fans and prospective franchisees alike. The website overhaul was activated by the recently established Visionary Department, Wienerschnitzel’s forward-looking marketing division dedicated to building brand loyalty among younger generations.

Wienerschnitzel Legacy Continues with Founder's Son

In celebration of Wienerschnitzel’s 53rd Anniversary, the hot dog went back to where it all began in 1961 and made a few retro updates to the very first “Der Wienerschnitzel” location in Wilmington, California. Updates include large photos from Wienerschnitzel beginnings placed along the building as well as a plaque declaring the location a historic landmark by the city of Los Angeles, making it the second fast-food establishment in the city’s history to receive the honor. The landmark dedication ceremony will take place on Tuesday, September 16, at 2 p.m.

Wienerschnitzel Announces Fifth-Annual Cash Sweepstakes

Wienerschnitzel is giving guests even more chances to win big during its fifth-annual Cash in on a Corn Dog sweepstakes. Beginning August 25, just by purchasing a fan-favorite corn dog, guests can rake in prizes including free corn dogs, cash, and gift cards, along with the $1,000,000 grand prize.

Wienerschnitzel Celebrates Anniversary with Discounted Dogs

July is National Hot Dog Month and the 53rd anniversary of Wienerschnitzel. To celebrate, the company is rolling back prices on three classic Hot Dogs on Sunday, July 20. In honor of its 1961 founding year, participating Wienerschnitzel locations are offering fans its original Chili Dog, Mustard Dog, or Kraut Dog for 61 cents each.

Wienerschnitzel Gets in The Summer Spirit with New Offerings

Wienerschnitzel has introduced a variety of new menu items to kick-off the summer. Two new Big Angus Premium Beef Dogs, Tastee Freez Caramel creations and Summer Sippers Lemonades are now available for a limited time at participating locations.

The BBQ Bacon Angus Dog features bacon, crispy onion straws and zesty BBQ sauce.

The Blue Cheese & Bacon Angus Dog is topped with Blue Cheese crumbles, grilled onion, and drizzled with Blue Cheese dressing.