With two of its most successful franchises located in the small cities of Sebastian in Indian River County and Macclenny in Baker County, the management team of Florida-based Woody’s Bar-B-Q has developed a somewhat unconventional plan of attack to roll out Phase I of the national chain’s expansion in 2013. Armed with a target list of sixteen small towns in underserved counties of Florida and a newly refined quick service restaurant model, Tra Williams – the VP of franchise development for the authentic Southern barbecue company – has high hopes for the success of this initiative.
With bibs and wet naps at the ready, Woody’s Bar-B-Q fans are getting psyched up for this weekend’s big event at a dozen Florida franchise locations. Saturday, July 21, marks the 5th Annual Spare Rib Eating Contest at the popular Sunshine State-based Southern Bar-B-Q chain.
The finger-licking fun begins at 12 p.m. as hundreds of competitive consumers sit down in front of trays piled high with slow-smoked spare ribs slathered in Woody’s famous barbecue sauce.
Florida-based casual barbecue chain Woody’s Bar-B-Q is overhauling its operations and planning for future growth with two fast-casual prototypes.
The veteran chain is now offering a 2,500–3,000-square-foot fast-casual model and 1,000–1,500-square-foot fast-casual express model to franchisees instead of the larger casual diners it previously offered.
“It gives us a greater opportunity to attract [franchisees] who we couldn’t attract if we were going into 5,000- or 6,000-square-foot restaurants like we’ve done in the past,” says Woody Mills, cofounder of Woody’s Bar-B-Q.