LYFE Kitchen

HALO Awards Honor Chains for Healthy Menu Innovations

Food News Media, publisher of QSR and FSR magazines, announced the winners of the inaugural HALO Awards, which honor restaurant chains that have made meaningful contributions to a healthy, active lifestyle for consumers.

LYFE Kitchen Hits Culver City, CA, and Beyond

At the second LYFE Kitchen grand-opening celebration on Friday, March 8, 2013, CEO Mike Roberts announced aggressive Southern California growth plans.

In addition to the Culver City, California, restaurant opening, the transformational "lyfestyle" brand will be opening restaurants this year in Tarzana and West Hollywood, California, with several additional locations in the pipeline.

Year of the Brand

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.

LYFE Kitchen Appoints Jennifer Garner as Brand Ambassador

LYFE Kitchen, the lifestyle brand of great-tasting, good-for-you food—including a restaurant in Palo Alto, California, and a retail product line of ready-to-eat meals—announced that Jennifer Garner, globally acclaimed actress, philanthropist, and lifestyle role model, is joining the brand.

Garner will serve as charitable and strategic advisor and a member of LYFE Kitchen’s ambassador panel in an effort to spread awareness to active moms and families. She will also further the brand’s commitment to practice social and environmental responsibility.

LYFE Kitchen to Offer Retail Products in Seattle

Beginning in August, LYFE Kitchen, a lifestyle brand of good-tasting, good-for-you food including a restaurant in Palo Alto, California, and ready-to-eat retail products, will launch a new product line available on AmazonFresh, Amazon.com's online grocery delivery service offered to Seattle-area residents.

Keeping Up with the Consumers

New US Foods products highlight need for on-trend, innovative dishes.

Members of US Foods’ leadership team, including chief merchandising officer Pietro Satriano, corporate chef Bill Brooks, and director of innovation Stacie Sopinka, revealed 30 new company products on March 27.

The new products, which are inspired by the summer grilling season, aren’t just intended to boost operators’ perception that US Foods is an innovative food provider. They also address quickly evolving consumer demand and the push toward quality and unique flavor profiles.

NFL Star Troy Polamalu Makes LYFE Commitment

As one of America’s most passionate and recognized athletes for his work on and off the field, NFL star Troy Polamalu signed on today to act as a business advisor and lifestyle advocate of LYFE Kitchen in Palo Alto, as well as a member of its Wellness and Health Panel. Polamalu visited LYFE Kitchen on Friday to taste the great tasting, good-for-you food, meet fans, and more.

A Wonderful LYFE: Concept Beating Projections 2 Months In

Two months after LYFE Kitchen opened the doors to its first unit in Palo Alto, California, an executive at the fast-casual concept says it is “exceeding our projections by a significant amount.”

Mike Donahue, chief communications officer for LYFE Kitchen, says the healthy-eating concept has “resonated” with customers since its November opening.

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