The morning meal has long been a key element of some limited-service restaurants, and it’s no surprise that the number of operators entering this daypart continues to grow, as owners look to boost their revenues and build customer loyalty.
There’s nothing cheesy about fromage.
Cheese is one of the most ancient man-made food products, dating back thousands of years. Today, it’s among the most popular ingredients in cuisine, with hundreds of varieties from dozens of countries around the world.
It may be just four years old, but Cheeseboy has already hit a major milestone: one million grilled cheese sandwiches sold.
“The milestone is a testament to all the hard work my team has put together in opening locations, serving our guests, doing everything we can to make sure the guest wants to come back for additional experiences at Cheeseboy,” says Michael Inwald, founder and president of the nine-unit grilled cheese chain.
In honor of National Grilled Cheese Month, Cheeseboy: Grilled Cheese To Go, America’s first quick-service grilled cheese franchise concept, announces its plans to identify and reward 10,000 individuals demonstrating acts of kindness throughout the Northeast in April. During the month, Cheeseboy will surprise individuals or groups doing something kind for others or their communities with free grilled cheese sandwich vouchers. Each person caught in an act of kindness will receive one voucher to keep and one to pay it forward to someone else engaged in a selfless act.
Grilled cheese sandwiches have traditionally been made at home or at full-service diners. A few higher-end places have experimented with gourmet grilled cheese sandwiches made with ingredients like watercress and Brie, and some sub shops offer toasting to melt their cheese. But generally, a simple, affordable grilled cheese in a fast-casual setting was rare—until Michael Inwald went to the fair.
Cheeseboy’s second annual Free Grilled Cheese Day resulted in the quick-service chain giving away 4,822 grilled cheese sandwiches to customers at its six locations.
Cheeseboy held Free Grilled Cheese Day on Sunday, April 22, from 1–6:00 p.m. Cheeseboy gave away the Cheeseboy Classic, a sandwich with creamy white American cheese on Italian bread.
“Free Grilled Cheese Day exceeded our expectations, due in large part to the enthusiasm of our customers who helped to spread the word on Twitter,” says Cheeseboy Founder and President Michael Inwald.
Cheeseboy: Grilled Cheese To Go is gearing up for National Grilled Cheese Month this April with a video contest search for the Cheeseboy Super Fan!
Starting today, Cheesesboy is asking fans to create a short video sharing their enthusiasm for grilled cheese and Cheeseboy. Fans can sing, dance, act, or just talk their way to victory.
The Cheeseboy Super Fan grand prize winner will be awarded free grilled cheese for a year and $1,000 cash. Ten other finalists will receive first prize awards in the form of $50 Cheeseboy gift cards.
Cheeseboy: Grilled Cheese to Go, an upstart, Boston-based grilled-cheese concept, donated 100 percent of a recent day’s sales at its newest location to a family of camps for children with serious medical conditions.
Thursday’s sales at the new unit, which opened recently at Boston’s Prudential Center, were donated to the Association of Hole in the Wall Camps, an organization founded by the late actor Paul Newman.
Cheeseboy: Grilled Cheese to Go, a quick-service grilled cheese franchise concept, opened its fourth location on July 25 at the Prudential Center in Boston’s Back Bay. The new Cheeseboy is located in the Terrace Food Court of The Shops at the Prudential Center, offering customers a menu of classic, freshly made grilled cheese sandwiches, soups, macaroni and cheese, and other snacks.
America’s first quick-service grilled cheese franchise concept, Cheeseboy: Grilled Cheese to Go, will open its fourth location this summer at Boston’s iconic Prudential Center, one of the most active retail locations in New England.
The new kiosk, located in the Terrace Food Court of The Shops at Prudential Center, will offer customers the classic grilled cheese sandwiches and soups for which Cheeseboy is known.