Big Juan's

Extra Credit

How one quick serve uses college-student ambassadors to get the word out.

Big Juan's student ambassadors promote the brand at the University of Arizona.
Big Juan's student ambassadors promote the brand at the University of Arizona.

Hungry University of Arizona students and employees, rejoice: Smiling college students are now walking around campus with free food samples from Big Juan’s Tacos y Burros, a new quick-service chain in Tucson.

Big Juan’s two locations are within a five-mile radius of the university, and owner Tom Jenkins has used the school to his advantage by tapping into the student population and hiring student brand ambassadors, with the help of Serendipit Consulting in Phoenix.

Mexican Concept Big Juan’s Debuts in Arizona

Big Juan’s tacos y burros is a new, quick-service Mexican restaurant concept will launch its first-ever restaurant in Tucson, Arizona, this spring. The first location is set to open April 21 and the second location is set to open in May.

From breakfast burros to street tacos, the brand will offer a robust menu of fresh and authentic Mexican food in generous portions, including a variety of burros that each weighs more than one pound. Big Juan’s will service customers 24 hours a day and will serve breakfast all day, too.