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Innovative desserts allow guests to indulge, experiment, and share.
Beyond the Promo
Brands turn to content marketing to build trust and relationships with guests.
Can Ice Cream Survive?
Old favorites, new strategies keeping ice cream alive as fro-yo explodes.
New Kind of Marketing
Brands turn to merchandising for an added revenue stream and stronger fan engagement.
One to Watch: Jeni’s Splendid Ice Creams
Innovative flavors and fresh ingredients help Ohio-based concept stand out in the crowded dessert segment.
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
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