Zoës Kitchen

Fresh Perspective

Lighter menu offerings at restaurants long ago moved from being a nice option for health-conscious customers to being the expectation of a sizeable chunk of the population. Increased consumer demand for more nutritious dining choices has sparked an industry-wide movement toward health-focused menu development.

Beyond the Promo

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed.

Rather than getting lost in the shuffle, limited-service brands are looking to a new approach to marketing to increase their brand awareness and build trust with consumers: content marketing.

Content marketing goes beyond the traditional promotions, menu development shout-outs, and marketing campaigns and provides a brand’s customers with content and information that they actually need and want.

New-Wave Loyalty

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a value position without simply slashing prices.

But loyalty programs aren’t a one-and-done process. Not only do they take time to create, craft, and hone, but to squeeze the most out of them as possible and keep customers coming back for more, loyalty programs also require frequent updating, revamping, and overhauling.

Zoës Kitchen Creates Runner's Menu

There are plenty of energy bars, shakes, and supplements on the market today, but if you’re a runner looking to fuel your body – or recover post-run – with wholesome and fresh foods, Zoës Kitchen has just the menu. Runners know that eating the right balance of lean proteins, complex carbs, and fiber will give your body energy to complete the toughest of runs, and Zoës Kitchen has announced the launch of a new menu made especially for road warriors.

 

Zoës Kitchen Making Strides Toward WPP Goal

Zoës Kitchen, a fast-casual restaurant that delivers goodness from the inside out by creating homemade Mediterranean food, announced a sponsorship of Zoë Goes Running – a first-of-its kind undertaking by world-class runner Zoë Romano to bring awareness and raise funding for the World Pediatric Project (WPP). Zoë Romano, one of only a handful of women to run solo across the U.S., is on a mission to make history by becoming the first person to run the Tour de France.

Zoës Kitchen Gets a L.I.F.E App

For a brand whose name literally translates to life in Greek, it’s fitting that Zoës Kitchen’s new mobile L.I.F.E app is meant to help consumers get the most out of theirs.

The L.I.F.E. app features four primary components: A goal-setting option that allows guests to set and track personal goals, while earning free prizes from Zoës when those goals are reached; a nutrition calculator; a store locator; and a rewards program that allows guests to upload their Zoës receipt to earn prizes and discounts for future store visits.

Zoës Kitchen Hits Philly With Four New Units

Zoës Kitchen, a fast-casual restaurant concept offering simple Mediterranean-inspired dishes, announced the company will be opening four new stores in the greater Philadelphia area.

The new store openings will roll out over a three-month period, with the first location slated to open in Collegeville, Pennsylvania.

Genghis Grills Recognizes Vendor of the Year

Improving Restaurants, a technology and software provider for the restaurant industry, announced that it has earned the Genghis Grills 2012 Vendor of the Year Award.

In delivering the people, processes, and software that drive business performance for Genghis Grills, Improving Restaurants finished at the top of a who's who list of restaurant supply companies to be selected.

The award was presented by CEO Al Bhakta and the executive team at Genghis Grills’ annual Genghis Khanvention at the Omni Park West Hotel in Irving, Texas.

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