Arthur Treacher's Fish & Chips

Trufoods Recruits Energy Kitchen Founder as COO

Trufoods, LLC announced the appointment of Anthony Leone as the brand’s new chief operating officer for Ritter’s Frozen Custard, Wall St. Deli, Arthur Treacher’s Fish & Chips, and Pudgie’s Famous Chicken.

Leone officially came aboard the Trufoods team on August 1 and brought with him a plethora of franchising and restaurant experience that dates back to 1991.

Seafood Concept or Not, Brands Gear Up for Lenten Season

The Super Bowl hype may have fizzled weeks ago, but for seafood companies, their Super Bowl season is just beginning, thanks to the start of the Lenten season.

With many customers abstaining from meat consumption, Lent can be a true goldmine for seafood brands and other chains that introduce seafood-focused LTOs and menu.

At Captain D’s, chief marketing officer Jonathan Muhtar says units see a 5–10 percent bump in sales around this time of year, compared to the yearly average.

The Art of the LTO

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.