The Melt

Ones To Watch: The Melt

The humble grilled cheese sandwich takes center stage at a California-based fast-casual restaurant known as The Melt. And the gooey sandwiches go on tour, too, in four converted school buses that grilled-cheese aficionados can book for weddings, parties, and concerts, or follow to festivals and other public events.

Why all this fuss about bread and cheese? Because grilled cheese equals happiness, says Kerri Martin, vice president of marketing for The Melt.

Drive Time

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.