Sloan's

Sloan's Ice Cream Debuts in California

Sloan’s Ice Cream opens this summer in San Diego, California.

Widely known for its colorful presence throughout South Florida, Sloan’s is making its arrival to the West Coast at the Westfield UTC Shopping Centre in San Diego. Opening on the high-end mall’s main level, Sloan’s will be situated adjacent to the movie theater and kids play area, near other well-trafficked retail shops.

Can Ice Cream Survive?

They seemed to pop up almost overnight. In strip malls and on street corners across the country, frozen-yogurt shops suddenly offered an exciting new option for America’s collective sweet tooth, teasing at healthfulness and innovating with self service and customization. Once concentrated mostly in warm coastal cities or urban centers, fro-yo concepts spread to countless towns, suburbs, and neighborhoods across the country, with names like Pinkberry, Red Mango, and Menchie’s.

The New Face of R&D

There’s no way around the truth that social media is now a critical tool for limited-service restaurant brands.

It plays an influential role in marketing and building brand identity, and allows concepts to reach out to and interact with fans and followers to build deeper relationships.

But using social media is about more than just advertising products and promotions on Facebook and Twitter.

Today, many brands in the industry are taking it a step further, using social media and crowdsourcing to help create new products and flavors.

SoCal Entrepreneur Delivers Sloan's Ice Cream to Cali

Palm Beach, Florida–based Sloan’s Ice Cream—a luxury brand combining flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy, toys, and homemade ice cream—announced it has signed a franchise agreement with local businessman and entrepreneur Larry Greenberg.

Terms of the agreement include Greenberg opening multiple units throughout Southern California. Site selection is underway, and Greenberg plans to open his first Sloan’s later this year.

Sloan's Picks a Winner with Apple Caramel Crisp Ice Cream

It was a race to the finish in the final moments of the contest, but with six more votes, apple crisp with a caramel swirl inched out a flavor tribute to a traditional Chanukah doughnut.

West Palm Beach, Florida, resident Katya Zeidan prevailed and her winning apple caramel crisp ice cream flavor will appear in all of Sloan’s South Florida locations for a limited time during the holidays, the busiest time of the season for Sloan’s.