John Ulrich joined the Rational USA team as of October 1, 2014 as the vice president, business unit key accounts North America. Ulrich brings with him 18 years of experience within the foodservice industry and he will oversee the National Key Account Directors, Steve Snitkin and Paul Milione.
The new Rational corporate film "4 Chefs - 4 Journeys" was awarded the "Silver Dolphin" at the Cannes Corporate Media & TV Awards on 2 October 2014. The international competition is one of the most important festivals in the corporate film industry.
Rational AG is investing roughly 8.3 million dollars in extending its company headquarters in Landsberg, Bavaria. Rational is building capacities for a new training center and offices on 32,292 square feet of floor space. Construction work is expected to be completed by March 2013.