Idaho Potato Commission

Jef Pryor Joins the Idaho Potato Commission Marketing Team

Jef Pryor has joined the Idaho Potato Commission (IPC) foodservice marketing team as promotions director for the Southeast. Working closely with Don Odiorne, vice president-foodservice and the other regional foodservice promotion directors, Pryor will lead the marketing outreach to distributors and produce specialists in his territory, as well as conduct Idaho potato product seminars and educational sessions, and represent the brand and industry at foodservice trade shows. “We welcome Jef and look forward to adding his impressive foodservice resumé to the team’s profile,” says Odiorne.