The Uncle Ben’s Brand introduces its improved Uncle Ben's Original Converted Brand Rice, delivering noticeably better taste, texture, and overall performance. As America’s number one brand, Uncle Ben's ensures the highest quality from start to finish. This includes the careful selection of its rice, using fewer than 10 specific varieties grown in the Mississippi Delta.
Uncle Ben’s Whole Grain Brown Rice products are the ideal way to serve food that patrons feel good about eating. According to the 2012 Food & Health Survey from the International Food Information Council Foundation, the presence of whole grain products is a strong factor in influencing consumers to buy a product.