Boneheads Grilled Fish and Chicken has announced its entry overseas, with a franchise development agreement to open five locations in Pakistan. With two locations opening by the end of the year, Pakistan will be the first country outside the United States to open a Boneheads location. After visiting a Boneheads restaurant in the United States, franchisee Mukaram Ghani signed the five-store agreement to bring Boneheads to Pakistan. “I cannot begin to express the excitement we have for being a part of the Boneheads family,” says Ghani.
Since the economic downturn, fast casual has been a growing segment of the restaurant industry. According to Technomic, annual sales have reached $23 billion in recent years. From a consumer's perspective, fast casual provides a dining destination that offers a quality experience with added convenience and value. This year, Boneheads Grilled Fish and Chicken offered something for both consumers and franchisees, which contributes to an aggressive plan for expansion and franchisee support in 2014.
Fast casual restaurants are currently the hottest segment in the restaurant industry, according to the NPD Group. The number of such chains has increased by seven percent between the spring of 2012 and this past spring. Much of this growth can be linked to fast casual concepts expanding internationally, joining already-established quick serves in regions across the globe.
Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces its partnership with Mark Miller, James Beard award winner and celebrity chef. Appointed to Boneheads’ board of directors, Miller will serve as Boneheads’ new culinary consultant, providing his expertise on menu and recipe development, culinary training, and food operations. In addition, Miller will begin development of new Boneheads menu items, including a specialty dish set to arrive in select locations in August of 2013.
Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announced that Bryan St. George is its new director of franchise support.
In a newly formed position, St. George will serve as the liaison between the corporate team and franchisees, working to improve operations, influence franchisee profitability, and manage Boneheads’ training program.
Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces a new store design and prototype, the brand’s first since its inception in 2005. Featuring modern updates–including a new color scheme, graphics, signage, furniture, and lighting–the new store prototype is designed to provide customers and current and prospective franchisees with an engaging and comfortable experience.
Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces a new senior management team and board of directors, a critical first step in taking a concept with unrealized potential and charting a new course within a niche fast casual segment with no clear leader.
Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces its partnership with Trevelino/Keller as its public relations and marketing agency of choice. Trevelino/Keller offers Boneheads years of experience in the restaurant and franchise industries, with a successful track record launching and revitalizing brands.
Boneheads Grilled Fish & Piri Piri Chicken, the popular six-unit Atlanta-based fast-casual restaurant chain known for its signature Piri-Piri Chicken and distinctively flavored fresh grilled seafood menu, hasnamed 25-year hospitality and restaurant industry veteran, Sheri Miksa, as its new CEO and president.