Oogavé, a Denver-based organic soda company, is battling the beverage giants. The company was started when the founder was searching for a healthier soda alternative for his all-natural sandwich shop.
Finding no suitable alternatives, he created his own fountain soda using agave nectar as a sweetener, in place of high-fructose corn syrup. He soon found that customers were coming back just for the soda.
That's when he knew he had to start his very own soda company.