Reinvigorating a brand can be a challenge for companies that offer a niche product, but Charleys Philly Steaks accomplished just that, achieving record sales in the process. The cheesesteak-specialty chain recently saw the highest same-store sales in its near 30-year history thanks to a balanced approach to both innovation and its established product.
Charleys Philly Steaks
Charleys Philly Steaks is bringing back a customer favorite—the Spicy Hawaiian Chicken— for a limited time. The sweet and spicy sandwich starts at $5.49 and is available through October.
The customer favorite has all-white meat chicken breast grilled with ham and Swiss cheese, and is topped with a roasted pineapple habanero sauce.
Charleys Philly Steaks is expanding its international footprint with store openings in the Bahamas and Russia. The brand’s first location in the Bahamas opened in the capital of Nassau. It is located in the food court of the region’s largest enclosed shopping center, the Mall of Marathon.
The first of 25 locations has opened in Russia. The Moscow-based restaurants are slated to open through a franchise partnership agreement. Two additional stores are scheduled to open before the end of the year.
Food courts present an array of choices and flavors in quick-service and grab-and-go formats, and consumers have come to expect competitive variety in spaces like malls, airports, and transportation centers. But experts say brands positioned in food courts won’t attract attention simply by having the real estate. Just as with standalone units, brands must market what differentiates them, seek spaces that align with their offerings, and meet the expectations of diners seeking convenient service.
Charley’s Grilled Subs and Charleys Philly Steaks restaurant concepts are spicing up their menus with a Cajun Chicken limited-time offer sandwich.
The Cajun Chicken sandwich will be offered at the end of April through June at Charleys U.S. locations and Army and Air Force Exchange locations worldwide. It offers Charleys customers a more robust, spicier Philly flavor option.
Gosh Enterprises, known for its Charley’s Grilled Subs and Charleys Philly Steaks fast-casual restaurant concepts, signed a development agreement to open 25 locations in Russia with the partnership of Aurelian Brand Development (ABD) and Oriando Limited. ABD is a part of Aurelian Global Holdings.
The agreement will pioneer the launch of the Charleys Philly Steaks brand into the Russian market. ABD, which develops American retail and food and beverage brands in Eastern Europe, Central Asia, and South America, owns several other fast casual restaurant concept franchises.
Gosh Enterprises, known for its Charley’s Grilled Subs and Charleys Philly Steaks restaurant concepts, has opened its first location in Maine.
The new Charleys Philly Steaks is located in the food court of the Maine Mall in the coastal city of South Portland.
Charleys Philly Steaks, a fast casual restaurant concept, announces the opening of its 500th location in Fort Belvoir, Virginia.
Charleys restaurants has introduced the Pepperoni Steak Bomb for a limited-time only, just in time for Valentine’s Day.