For upstart quick-service restaurants considering the move to franchising, the path can precipitate a major shift in business model and operations. Beyond the economic investment in franchising, experts say, operators must ensure their brand will consistently deliver quality across all locations.
The Restaurant Association of Metropolitan Washington (RAMW) recently announced Amsterdam Falafelshop as the winner of the “Favorite Fast Bites” category at the 32nd annual RAMMY Awards, which highlight the best in Washington, D.C.’s restaurant and foodservice industry.
Amsterdam Falafelshop announced that it will open in Clarendon at 3024 Wilson Blvd. in Arlington, Virginia, in the heart of the neighborhood’s shopping and entertainment venues. David Rosenstein, the D.C.-based restaurateur, hotelier, and commercial real estate executive, inked the franchise agreement with Amsterdam Falafelshop to develop, own, and operate the Clarendon shop.
When Arianne Bennett opened the Amsterdam Falafelshop in Washington, D.C., in 2004, she had some ambitious sustainability aims: green products, solar power, composting, community dumpsters. She had a vision of creating her own eco-friendly utopia in a world only then beginning to ride the sustainability wave, an adventure then entwined with environmental stewardship.
“We wanted to be as lean as possible … and we were careful about everything from the packaging we chose to the number of napkins we distributed,” Bennett says.
Amsterdam Falafelshop is set to satisfy the munchies of the local fast-casual restaurant scene with a team of North Texas restaurant operators. The brand announced it has signed a franchise development deal with area entrepreneur Chris Kline and a team of his business partners. The developers see Amsterdam Falafelshop as a good fit for Dallas-Fort Worth, with a growing diverse population of young professionals and families looking for a fast-casual option.
Amsterdam Falafelshop, which has turned fresh falafel into an around-the-clock snack in Washington D.C.’s Adams Morgan neighborhood, has announced an aggressive U.S. franchise growth plan calling for expansion into select urban centers, where the brand can maintain its originality among a diverse collection of consumers.
A young restaurant franchise that began in Washington D.C. with word-of-mouth so strong it brings people from as far away as New York and Richmond, Virginia, has closed deals on nine more shops in the last 12 months, including in Boston, Massachusetts (4), Washington D.C. (2), and Maryland & Virginia (3).