When the menu-labeling mandate, which requires calorie counts be posted on menuboards at chains with more than 20 units, passed with health-care reform in 2010, it was praised as a big step toward educating consumers on nutrition. The pizza industry, however, is still fighting back against what it sees as an unfair mandate that will be overly burdensome for pizzeria operators who have highly customizable menu options.
Which Wich has come a long way in its short existence. Ten years after QSR put founder Jeff Sinelli on its cover and called him a “branding phenom”—before a single Which Wich had even opened—the sandwich chain is franchising internationally for the first time.
The brand, with its “Superior Sandwiches” tagline, will be setting up shop in Panama, Mexico, Qatar, and the United Arab Emirates this year.
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Gone are the days when the conventional taco truck was the only show in town. Contemporary food trucks slinging gourmet cupcakes, Korean BBQ, and $20 lobster rolls now vie for their share of consumers’ dollars in nearly every city across the U.S.