Luke's Lobster

The Seafood Startup

In just five years, Luke’s Lobster has carved out an industry niche despite—or perhaps because of—its elevated price point and premium characteristics.
Limited service restaurant chain Luke's Lobster serves premium food at high price point.
Luke's Lobster, whose menu is built around a premium, higher-priced lobster roll, is expanding up and down the I-95 corridor.

For many brands, the startup years are full of operational struggles, sourcing issues, and slow, if any, growth. But that hasn’t been the case for New York–based Luke’s Lobster, a concept that’s cornered its own niche within the fast-casual industry in five short years.

In the last half decade, Luke’s has paired an entertaining narrative—fresh Maine seafood with roots in a father-son team’s entrenchment in the lobster industry—with a high-quality product in a market where the core menu item, the lobster roll, does not exist in a large-scale fashion.

Lobster’s On a Roll

Once confined to fine dining, lobster finds success in the national quick-service industry.

Once confined to fine dining, lobster finds success in quick service.
Lobsters are making their way on to more quick-serve menus.

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For the most part, the lobster’s place in restaurants has been restricted to fine dining, where bake-stuffed tails can cost as much as a steak dinner. The other place to find lobsters has been in family-run venues, where white-bibbed diners crack open the shells to get to the good stuff.

But now lobsters are crawling their way into more quick-serve settings, thanks to robust supply levels and high-tech processing plants that can take lobster from the Maine coast to more tables in much shorter times and in fresher forms.

Meet 
Your Future Leaders

These days in the quick-service and fast-casual restaurant industries, the Millennial reigns supreme. The coveted demographic, approximately 20–35 in age and roughly 80 million members strong in the U.S., is the all-important target whose liberal tastes and propensity for all things digital and social media has forced the industry into a new era of innovation and transparency.

Luke's Lobster Leverages Literary Laborers

That a strong company culture goes a long way in ensuring the success of a quick serve is no secret, but few brands cultivate that culture with employees’ personal interests and hobbies in mind. At Luke’s Lobster, a New York City–based fast casual with locations in Washington, D.C., and Philadelphia, corporate leadership invests in staff by supporting and promoting creative endeavors in a homemade literary magazine. 

The Future of Food Trucks

With an increasingly saturated category, how can trucks thrive?

Food trucks like Kooper's Chowhound host special events to leverage off hours.
Kooper's Chowhound will cater special events—even formal events like weddings—to leverage its off hours.

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Gone are the days when the conventional taco truck was the only show in town. Contemporary food trucks slinging gourmet cupcakes, Korean BBQ, and $20 lobster rolls now vie for their share of consumers’ dollars in nearly every city across the U.S.