Troy Smith

Planting the ‘Seeds’ of Marketing

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The old adage “squeezing blood out of a turnip” may best describe how many marketers today feel when it comes to finding new ways to stretch their marketing budget dollars. Whether they slashed advertising media buys, reduced the number of new collateral materials, or scaled back on product launches, retailers were affected by the national economic pinch. And now they’re now looking to strategic vendor relationships to help maximize their marketing reach and drive out costs.