GRILLiT

The Growth 40

The best large, medium, and small markets for your unit expansion.

Large US cities like Miami offer fast food operators promising growth potential.
Miami has recovered from the Great Recession and now offers quick-serve operators plenty of growth potential. istockphoto.com / wsfurlan

If this year’s Growth 40 report is any indication, plenty of quick-service brands will soon be following in the footsteps of basketball superstar LeBron James and taking their talents to South Beach.

Miami tops QSR’s fourth annual Growth 40 report, claiming the first spot among the nation’s largest markets, while Austin, Texas, and Palm Springs, California, earn top honors among medium and small markets, respectively.

High Prices? No Problem

Fast casuals thrive despite higher check averages.

Zaxby's new Cobb Zalad offers premium fast casual menu item for a higher cost.
Zaxby's has found success with its new Cobb Zalad, despite its higher price point.

The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance higher-quality, convenient foods with a more upscale environment.

This success has come even as fast casuals offer higher price points than traditional quick serves. A recent Technomic report found that consumers are happily paying more at fast casuals in both the lunch and dinner dayparts.

GRILLiT Announces New Marketing Campaign

GRILLiT, Inc. announced that it is building its marketing campaign centered on the benefits of its healthy, quality foods as an integral part of a healthy living lifestyle.

 

Since the announcement of its merger last April, the Company opened its second restaurant location in Pembroke Pines, Florida, in May, and is in the final stages of securing its senior personnel.