With technology and purchase behaviors changing rapidly, quick serves are feeling pressure to adopt mobile payments. I’ve participated in several conversations and industry events focused on mobile payments, and have noticed that along with feeling pressure, operators are confused. Is the mobile payment space just a fad? Will a winning solution ever emerge? As a result of this uncertainty, most have decided to take the wait-and-see approach, intending to adopt mobile payment as soon as it hits the mainstream or one mobile payment solution wins out.