Dominos

Consumers Say Pizza Segment Gives Best Bang for the Buck

Value perception across quick-service segments reflects uptick for pizza brands. YouGov BrandIndex

Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.

“Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We define value as the combination of price and quality.”