Wit or Witout Philly Cheesesteaks announced the signing of its first franchise development agreement. Winner of celebrity chef Guy Fieri’s Cheesesteak Battle, the two-unit Wit or Witout chain was acquired last year by Philadelphia restaurateur Tony Altomare, owner of seven Tony Roni’s Italian restaurants. A few months later, Jim Sahene, former TCBY president and current Bruster’s Real Ice Cream chief executive, came on board to help Altomare develop and franchise the brand.
Wit or Witout
Philly cheesesteak competition may be fierce in the City of Brotherly Love, but one budding concept is ready to rise above the rest and bring Philadelphia’s world-famous product to the masses.
Wit or Witout—as in, “You want that ‘wit’ or ‘witout’ onions?”—is a two-unit, Philadelphia-based cheesesteak concept founded in 2009 by Nicole DiZio, the wife of Philly Soft Pretzel Factory creator Dan DiZio. The brand spent several years under the DiZios’ ownership before being purchased by veteran restaurateur Tony Altomare in March 2013.