Peter Romeo

Subway, Unscripted

When 17-year-old Fred DeLuca decided he’d try to earn his college tuition by launching a sandwich shop, he and partner Peter Buck set a goal of opening 32 outlets in 10 years.

“We fell a little short,” DeLuca recalls 45 years later. “I think we had 24 open” by 1975.

It might’ve been the last time his brainchild, now known as Subway, would miss an expansion target. Last year, at a time when the restaurant industry appeared to be contracting, the chain grew by 1,153 units in the U.S. alone. That’s roughly an opening every eight hours.

How Jim Skinner Beat the Recession

There are five P’s at the basis of McDonald’s recent success, and the company’s CEO says it’s not rocket science to figure out how to make a profit in this industry.

When a poster of McDonald’s Plan to Win was taken off a wall in corporate headquarters for a freshening-up, chief executive Jim Skinner personally intervened to get the strategy statement back in place ASAP.

“I told people, never, ever take the Plan to Win down and leave it down—do whatever it takes to replace it,” Skinner says. “People might see that and think, ‘Oh, Plan to Win’s down. There must be a change strategically.’”

Where is Social Media Really Headed?

Now that social media has lost its novelty, Dairy Queen’s Michael Keller is having a flashback as he considers the near-term possibilities for Facebook, Twitter, or whatever buzz-maker might next set fingers a-flutter.

“You know that moment right before you drop on a rollercoaster? You’re very excited, you’re having fun, but there’s a little fear?

“That’s what I’m feeling a lot these days,” confesses the 5,600-unit chain’s chief brand officer.

BK Franchisee Speaks Out

Owner of 312 Burger Kings says the company is paying a steep price for “extreme affordability.”

Burger King’s $1 Double Cheeseburger may be on its way out, but the financial problems left by the chain’s aggressive discounting may be tough to sweep away with a few menu changes, according to the chain’s largest franchisee.