Valentine’s Promos Focus on Family

Valentine’s Day is an ambiguous occasion—both dreamed about and dreaded—but within the limited-service space, February 14 is a day worth celebrating.
From Heart-Shaped Bo-Berry Biscuits at Bojangles’ to the seasonally inspired First Blush blend at Teavana, a slew of operators are offering special dishes, flavors, and promotions.

Baskin-Robbins Brings Back Valentine’s Flavor and Cakes

Baskin-Robbins is offering guests a lineup of sweet frozen treats to celebrate Valentine’s Day this year, including its February Flavor of the Month, Love Potion #31. This Baskin-Robbins classic, which is celebrating its 20th birthday this year, features white chocolate-flavored and raspberry ice creams, a raspberry ribbon, chocolate chips, and raspberry-filled chocolate-flavored hearts.

Baskin-Robbins Sets Sight on Louisville Market

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced today that it is expanding its presence in Louisville, Kentucky, with new and existing franchisees. The brand marked its entry into Shelbyville, Kentucky, at the end of the year with plans to open an additional location in Louisville by the end of 2015. Both shops were purchased with the help of Baskin-Robbins’ franchise incentive programs. The brand is also recruiting franchisees to help it further expand its presence in the Louisville and Lexington areas.

Baskin-Robbins Salutes Vets with Development Incentives

Baskin-Robbins is showing its appreciation for military veterans this Veterans Day with more than $25,000 in financial discounts on royalties and initial franchise fees as part of a special veteran's incentive program for U.S. veterans seeking to open a Baskin-Robbins franchise in the U.S. In October, franchisee and Army veteran Charlie Bertram, and his wife, Karen Bertram, opened a Baskin-Robbins shop in Shelbyville, Kentucky. The new store was purchased with the help of the Baskin-Robbins Veteran’s Incentive Program.

Baskin Launches Spooktacular Twitter Sweepstakes

Baskin-Robbins, one of the world’s largest chain of ice cream specialty shops, is helping fans nationwide prepare for Halloween with a frightfully fun Twitter sweepstakes in partnership with The Hershey Company, makers of Heath

Bar candies. All this week, Baskin-Robbins will be giving fans the chance to win a $50 Baskin-Robbins gift card and free Heath Bars for a year.

Baskin-Robbins Kicks Off Global Ice Cream Cake Celebration

Baskin-Robbins announced a Global Ice Cream Cake Celebration with giveaways and new cake options for its guests. Running through the month of October, Baskin-Robbins will be giving away “31 Cakes in 31 Days” in countries around the world, from the U.S. and Japan to Australia and the United Kingdom. In addition, the brand is rolling out two new ice cream cake options at participating U.S. locations, the Celebration Mini Roll Cake and Rosette Mini Roll Cake.

Baskin-Robbins Seeks Detroit-Area Franchisees

Baskin-Robbins, the largest chain of ice cream specialty shops, is offering Detroit-area residents the exclusive scoop on how to own their very own Baskin-Robbins franchise. The company is seeking qualified candidates who are interested in owning and operating an existing Baskin-Robbins ice cream shop located in the Detroit metro area, including in Plymouth, Troy, Warren, Ann Arbor, and Bay City. Baskin-Robbins has nearly 50 locations open throughout Michigan.  

Baskin-Robbins Reveals Top 10 Flavors That Induce Happiness

With National Ice Cream Month in full swing, Baskin-Robbins, the largest chain of ice cream specialty shops, is revealing which ice cream flavors make people the happiest. Baskin-Robbins recently partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology, an original methodology that links food-related habits to personality traits and behavioral tendencies, on a survey to uncover some interesting insights into how ice cream flavors can enhance or initiate positive outlooks for ice cream fans.

Baskin Robbins Debuts Summer Treats

The official first day of summer is right around the corner and Baskin-Robbins is kicking off the season with its lineup of summer flavors and treats.

New this year, the Sand Pail Cake is a summertime creation featuring graham crackers as the sand, sea creatures made of icing, and a pink spoon. The cake can be customized with any favorite ice cream and cake flavor combination and can also be ordered through Baskin-Robbins’ new online cake ordering website.

Baskin Robbins Celebrates Dads and Grads with Cakes

Baskin-Robbins is offering ice cream cakes for graduation and Fathers’ day throughout June. Ice cream cakes available include:

Tool Box Cake: For the Dad who is a handyman, this ice cream cake features decorative chocolate tools and blue icing, and can be personalized with a special Father’s Day message.

Ice Cream Float Cake: This classic roll cake is transformed into an ice cream cake float topped with scoops of ice cream, whipped cream, and a cherry.