With National Ice Cream Month in full swing, Baskin-Robbins, the largest chain of ice cream specialty shops, is revealing which ice cream flavors make people the happiest. Baskin-Robbins recently partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology, an original methodology that links food-related habits to personality traits and behavioral tendencies, on a survey to uncover some interesting insights into how ice cream flavors can enhance or initiate positive outlooks for ice cream fans.
The official first day of summer is right around the corner and Baskin-Robbins is kicking off the season with its lineup of summer flavors and treats.
New this year, the Sand Pail Cake is a summertime creation featuring graham crackers as the sand, sea creatures made of icing, and a pink spoon. The cake can be customized with any favorite ice cream and cake flavor combination and can also be ordered through Baskin-Robbins’ new online cake ordering website.
Baskin-Robbins is offering ice cream cakes for graduation and Fathers’ day throughout June. Ice cream cakes available include:
Tool Box Cake: For the Dad who is a handyman, this ice cream cake features decorative chocolate tools and blue icing, and can be personalized with a special Father’s Day message.
Ice Cream Float Cake: This classic roll cake is transformed into an ice cream cake float topped with scoops of ice cream, whipped cream, and a cherry.
Baskin-Robbins is celebrating Mother’s Day all month long with a special lineup of new frozen treats that can be enjoyed with mom and the whole family. The lineup features a nostalgic ice cream flavor inspired by mom and eye-catching ice cream cake designs that celebrate her personal style.
The Rosette Cake is a new and trendy cake design featuring rosettes in vibrant shades of pink. Alternatively, this cake can be customized with mom's favorite colors. The Delectable Designer Bag Cake is shaped like a pink handbag that makes a tasty accessory for the mom with designer taste.
Baskin-Robbins is offering Los Angeles-area residents the exclusive scoop on how to own a Baskin-Robbins franchise. The company is announcing plans to expand its footprint with both existing and new franchisees in the Los Angeles area.
Baskin-Robbins franchising executives will host a Franchising Seminar on Wednesday, April 23, 6:30–8:30 p.m. PST. The seminar will provide details about franchising opportunities and current development incentives. The event is being held at the Baskin-Robbins Training Center located at 1201 South Victory Blvd. in Burbank, California.
Just in time for the spring celebration season, Baskin-Robbins launched a national online ordering platform, powered by Olo, that allows guests to order and customize ice cream cakes and frozen treats for their special occasions.
Through the power of digital ordering, guests can explore a wide range of cake designs and ice cream and cake flavor combinations available at participating Baskin-Robbins shops nationwide in just a few quick steps, customize their order and even create a suggested or custom message using computer or mobile web ordering.
Baskin-Robbins announced that it is celebrating Mardi Gras by bringing the classic flavors of New Orleans’ hometown dessert to guests across the country with its new March Flavor of the Month, Bananas Foster. With the new flavor, Baskin-Robbins has transformed the traditional New Orleans dessert into an irresistible Bananas Foster-flavored ice cream with a brown sugar rum-flavored ribbon and praline pecans.
Baskin-Robbins, one of the world’s largest chains of ice cream specialty shops, and Boardwalk Frozen Treats, the sales, marketing, and distribution partner for Baskin-Robbins ice cream and frozen treats sold in grocery stores in the U.S., announced a partnership to bring a range of packaged ice cream and ice cream bars to the shelves of major retailers across the U.S. this spring. The new frozen treats will feature a range of classic ice cream favorites from Baskin-Robbins’ extensive flavor library, along with several flavors of ice cream bars.
Love is in the air at Baskin-Robbins. One of the world’s largest chains of ice cream specialty shops announced its lineup of Valentine’s Day-themed treats, including the new February Flavor of the Month, Love Potion #31 Dark, and its Conversation Heart Cakes, now available in two sizes.
Baskin-Robbins, one of the world’s largest chains of ice cream specialty shops, announced its 2014 National Development Incentives, offering new franchisees and military veterans financial discounts on royalties and on initial franchise fees. Available through the end of the year, these special incentives are part of Baskin-Robbins’ plans to attract new franchisee candidates for growth markets around the country.