The folks at Ben & Jerry’s know flavors, and they want their customers to know, too. That’s why the ice cream brand debuted a new menuboard design that puts its well-known flavor lineup front and center.
“We’re always looking the customer’s experience and trying to make it better, and we realized that the No. 1 issue customers were having when they walked into the shop was the menuboard,” says Alison Gilbert, senior brand manager. “One of the top questions we got was, Where are your flavors?”