Blimpie

From Bricks to Bread

At first glance, a nonprofit subdivision developer and a sandwich restaurant seem a far-fetched choice for partnership—ham and cheese and mortgages have seemingly little in common. But nonprofit executive Bobby Calvillo and Blimpie area developer Alan Crites found their visions for a community impact could intersect in a powerful way. The two teamed up to establish a Blimpie unit in southern Texas that channels funds to Calvillo’s affordable housing organization.

Healthy Dining Finder Goes Mobile

Healthy Dining Finder's mobile site allows users to view healthful menu options and nutritional information at nearby restaurants. Healthy Dining

As the restaurant industry adapts to smartphones and other mobile technology to meet the needs of on-the-go consumers, one company is making it easier to digitally wade through endless dining options with nutrition and health at top of mind.

Game Time

Brands’ mobile games build customer sales, loyalty.

Mobile games like Chipotle's Scarecrow app give fast food restaurants promo tool
Chipotle's "The Scarecrow" game was downloaded more than 530,000 times. Chipotle

A handful of quick-service brands released games for mobile platforms in 2013, and the apps proved to be more than just for fun. In fact, some brands are reporting increased sales and customer loyalty by integrating games within their apps.

Among the restaurant companies that found success this year with app games were Blimpie, McDonald’s, and Chipotle.

A Time to Innovate

Lenten season offers quick serves opportunity to test new dishes with customers.

Lent is a boon for business at seafood restaurants as Catholic customers look for nonmeat options for Friday dining. But for quick-service restaurants with core menu items that are primarily red meats, Lent can be a challenge.

Some quick serves, however, are starting to see the season—between February 22 and April 5 this year—as an opportunity to innovate their menus.

Land O'Frost Partners with Blimpie

Land O'Frost, the nation's largest family-owned packaged lunch meat company, has announced a national partnership with Blimpie, to offer the restaurant chain's signature meats in its popular Sub Sandwich Kits for consumers across the country.

In these tough economic times, more and more consumers are choosing to recreate a restaurant sandwich at home. By teaming up with a reputable restaurant brand like Blimpie, Land O'Frost is now able to offer consumers an opportunity to make and enjoy their favorite restaurant sandwich at home. 

Help Veterans, Help Your Brand

A proliferation of incentive programs may recruit more military veterans into the restaurant franchising business.

On August 5, President Obama proposed several tactics that would help military veterans returning to civilian life find jobs. The president also called on Congress to re-introduce the Help Veterans Own Franchises (HVOF) Act, which was originally introduced in 2009.

The new proposals, and passage of the HVOF Act, could result in an influx of military veterans becoming quick-serve franchisees.

Blimpie Launches Blueprint 47

Blimpie will celebrate its 47th anniversary with the launch of a new program called Blueprint 47. The program will offer 47 current franchisees and 47 military veterans a discount when franchising a Blimpie location.

The program, which began Jan. 15 and will only run through Jan. 30, discounts the intial franchise fee from $18,000 to $47.   

Blueprint 47 supports new entrepreneurs in achieving business ownership, while also helping current franchisees to expand their business into multiple units.  

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