Boloco

Sweet Success

Dessert could be a missed opportunity for limited-service restaurants.
Quick service restaurants find sales potential in dessert menu options.
A Baker's Tale, based in Chicago, offers a range of innovative and adventurous dessert items.

For many quick-service operators, rolling out a successful dessert platform is a matter of taking a big risk. Dessert isn’t always top of mind for customers who are in and out of a restaurant, while pressure is on for flavors to be innovative but also compliment the menu.

The risk involved may be why, according to a new Food Genius report, quick-service restaurants are the most underrepresented market in desserts.

boloco Rolls Out New Loyalty Program

boloco, a family of fast-casual burrito restaurants, announced the rollout of its new loyalty program: the boloco passport. With this innovative new system, burrito lovers will swap their existing boloco cards for the boloco passport for their next trip around the world. Current boloco cardholders need not fear, as the card won’t retire until June 30, 2014.

Boloco Names New Marketing Manager

Boloco announced the latest addition to its team of globally inspired burrito masterminds, Alexandra Dunk, who will take on the role of marketing manager. Dunk joins Boloco with a strong background in operations, management, and marketing. Her responsibilities include executing Boloco’s day-to-day marketing and social media strategy, implementing promotions restaurant-wide, and playing an integral role in Free Burrito Day. Guests can find her tweeting away as Slam Dunk on @bolocobuzz addressing all Boloco-related needs.

Giving Drive Thru a Chance

Sometimes good business decisions are made on a whim, as was the case when Boston-based fast-casual burrito chain Boloco decided to open its drive-thru location in Warwick, Rhode Island.

“We took over a former doughnut shop that had a drive thru and we thought, ‘Do we keep it or not?’” says Paul Booras, regional vice president of operations for Boloco. “We don’t have a tremendous amount of institutional drive-thru experience, but our model is built to execute quickly. We thought it could work, so we tried.”

Boloco Welcomes New Director of Culinary

Eric Kinniburgh has joined the Boloco team, taking on the director of culinary role. Eric’s responsibilities include R&D, culinary enhancement, vendor relations, and food safety, among others. In other words, if you’re wondering what globally inspired creation will soon join the burrito joint’s menu of burritos, bowls, smoothies, and shakes: Eric is your guy.

 

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