Bruegger's

Taking a Bite Out of Lunch

As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand.

Faced with this increased competition, those brands already built around coffee, bagels, doughnuts, and other breakfast goods have had to diversify their menus to get a larger share out of lunch. And industry experts believe that, even among breakfast-focused brands, the future of quick service rests in a successful balance of all-day dining options.

Connecting the Dots

Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media. But in the back of the house, new tracking software and standards are revolutionizing supply systems, allowing restaurant operators to have a better understanding of where their food comes from.

Brands report that the traceability changes have increased efficiency and food safety, while also boosting the bottom line.

Bruegger's Bagels Offers Tax Day Deduction Promotion

Bruegger’s Bagels wants to help ease the burden on taxpayers this filing season—at least at breakfast—with its annual Tax Day special on its popular Big Bagel Bundles. On April 12–15, Big Bagel Bundles are just $10.40—about a $3.50 deduction—for guests who sign up to receive a special coupon on Bruegger’s Bagels eClub or Facebook page by April 10.

Each Big Bagel Bundle includes the guest’s choice of any 13 bagels from among Bruegger’s Bagels’ 15-plus bagel varieties, along with any two tubs of 100-percent made-in-Vermont cream cheese flavors.

Bruegger’s Roots Inspire New Store Prototype, Art Contest

Vermont-based Bruegger’s Bagels announced a new store design that will debut in St. Paul, Minnesota, with a look that company executives hope will be a more relevant, modern space.

The brand also launched an “Artist Challenge” contest as part of the new store, intended to engage consumers nationwide by asking for pieces of art that could hang on the new unit’s wall.

Caribou and Bruegger’s Open 3rd Cobranded Unit in NC

A rendering of the Caribou-Bruegger's location in Minneapolis.

Step into the former Caribou Coffee unit in Olde Raleigh, North Carolina, and you’ll catch a whiff of something unexpected: the scent of fresh-baked bagels and muffins. ­That’s because the Duraleigh Road location is now home to a Caribou and a Bruegger’s in one cobranded space.

While the two brands have long shared history—the first Caribou Coffee opened in Edina, Minnesota, in 1992, with a door that connected it to an existing Bruegger’s Bagels—the Olde Raleigh unit is only the third of its kind, with the first two cobrands located in Minneapolis.

Miguel Fernandez Joins Bruegger’s as COO

Le Duff America Inc., owner of Bruegger’s Bagels, announced that Miguel Fernandez will join the Burlington, Vermont–based company in the newly created role of chief operating officer.

As COO, Fernandez will be responsible for executing the company’s strategic vision in conjunction with the brand leadership team. In particular, Fernandez will focus on strengthening corporate and bakery-level teams and maintaining continued operational excellence.

Caribou and Bruegger’s Partner for Co-Branded Locations

Caribou Coffee and Bruegger’s Bagels have developed new co-branded locations to bring the best of both brands with greater convenience to Minnesota and soon-to-be national guests. On November 15, the companies will open two stores in the Twin Cities, allowing guests to enjoy the highest quality coffees along with fresh-baked bagels and more, all in one place in a single transaction.

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