Burger King

BK, Tim Hortons Parent Announces Leadership Team

Restaurant Brands International Inc. announced its new executive leadership team and Board of Directors. The new leadership team is comprised of senior executives from the Tim Hortons and Burger King brands, with decades of combined restaurant industry experience.

As previously announced, Daniel Schwartzwas appointed CEO of Restaurant Brands International. Schwartz is leading the company's day-to-day business and is responsible for the overall business strategy. The following executives have been appointed to the Restaurant Brands International leadership team:

Tim Hortons Shareholders Approve BK Transaction

Tim Hortons Inc. announced the company's shareholders have approved the transaction with Burger King Worldwide Inc. that will create a new global quick-service restaurant company. Following approximately 99.2 percent approval of votes cast by THI shareholders, the two companies announced the name of the new parent company, Restaurant Brands International. The name reflects the new company's global scale and reach, which will include more than 18,000 restaurants operating in 100 countries under its two distinct brands. 

2014’s Top Brand Stories

It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of 2014.

2014’s Top 9 Stories

The stories that made this year one of the most eventful in industry history.
Quick service brands make impact on restaurant industry with big news events.
Taco Bell made a splash in 2014 with its breakfast menu, which included the Waffle Taco. Taco Bell

It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.

Burger King Slashes Price of Chicken Nuggets

Starting today, Burger King Worldwide Inc. is giving guests a menu favorite for a low price. For a limited time only, Burger King 10-piece Chicken Nuggets are available for only $1.49. Made with white meat and battered in a home-style seasoned breading, chicken nuggets pair with any signature BK dipping sauce including BBQ, honey mustard, ranch, zesty, buffalo, and sweet and sour.

Burger King’s Big Move

Miami-based burger giant merges with Canadian brand Tim Hortons to spur global growth.

In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000 locations across 100 countries and nearly $23 billion in sales.

Burger King, Tim Hortons Seal the Deal on Merger

An agreement was reached to create the world’s third largest quick-service restaurant company. Tim Hortons Inc. and Burger King Worldwide Inc. announced a definitive agreement under which the two companies will create a new global powerhouse in the quick-service restaurant sector. With approximately $23 billion in system sales, over 18,000 restaurants in 100 countries, and two strong, independent brands, the new company will have an extensive international footprint and significant growth potential.

Burger King Gives Fans What They Want: Chicken Fries

Back by popular demand, Burger King’s Chicken Fries, which originally launched in 2005, will return nationwide for a limited time at participating restaurants. Sparked by an overwhelming number of enthusiastic tweets, Change.org petitions, dedicated Tumblr and Facebook pages, and phone calls from devoted fans, these voices are the reason this cult favorite menu item is back. Since Chicken Fries were taken off the Burger King menu in 2012, the ongoing guest outcries reached a point where they could no longer be ignored.

The Way to a Good Slogan

Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers’ way of life rather than the chain’s food and service.

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