Carvel Ice Cream

Carvel Introduces Nutella LTOs

Just in time for summer ice cream breaks, Carvel is launching a new line of treats with Ferrero’s Nutella hazelnut spread.

Nutella, a spread made from the combination of roasted hazelnuts, skim milk, and a hint of cocoa will be incorporated into four ice cream desserts served all summer at participating Carvel shops.

Carvel will introduce its line of treats with Nutella hazelnut spread June 30 and it will be available until September 30. Guests can choose from the new flavors in soft-serve, hand-scooped ice cream, as well as Sundae Dashers, including:

Inside Roark Capital

The boardroom at Roark Capital Group’s offices in an Atlanta skyscraper has all the accoutrements of a nicely appointed meeting area, including a large conference table surrounded by comfortable chairs and a wide view of the city below.

There’s just one distinction: Two dozen black-framed notices of the private equity firm’s acquisitions dot the walls along the narrow sides of the room. Lying on the carpet are two more frames, holding announcements for the latest purchases, Carl’s Jr. and Hardee’s, made last December in a deal valued at about $1.7 billion.

Carvel Celebrates 80 Years with Store and Logo Redesign

To celebrate 80 years of history and tradition, ice cream concept Carvel is turning to its roots to strengthen its brand identity and appeal to the modern consumer. The quick serve unveiled a refreshed store design that highlights its strongest product offerings and draws customers in with its iconic red color.

“The industry is ever changing; there are a lot of new competitors coming out,” says Scott Colwell, president of Carvel. “Everybody offers some cold or frozen sweet treat now.”

Carvel Unveils Salted Caramel Ice Cream Treats

Carvel launched an all-new salted caramel flavor, which features creamy caramel ice cream and a hint of salt.

Through June 29, guests can satisfy both their sweet and salty cravings by enjoying this new flavor in a variety of ways, including Salted Caramel Soft Serve, Fresh Scooped Salted Caramel with pieces of Heath Toffee Bar, or Salted Caramel Heath Sundae Dasher, which features salted caramel soft serve ice cream with multiple layers of Heath milk chocolate toffee bar chunks with caramel sauce and topped with whipped cream.

Carvel Rings in New Year with New Mint Flavor

To ring in the new year, Carvel launched a new mint flavor, which guests can enjoy in a variety of delicious treats, including an Oreo Mint Sundae Dasher. 

Through March 31, guests can visit their nearest participating Carvel Shoppe to try the cool new flavor as Mint Soft Serve, Fresh Scooped Oreo Mint, or Fresh Scooped Mint Chocolate Chip.

The Carvel signature on-the-go ice cream treat is now also available in mint: The Oreo Mint Sundae Dasher features mint soft-serve ice cream with Oreo cookie pieces drizzled with fudge and topped with whipped cream.

Carvel Names New VP of Marketing

Carvel named Chris Campagna, former Atlanta Bread Company vice president of marketing, as its new vice president of brand marketing.

In his new role at Carvel, Campagna will work closely with Carvel President Scott Colwell, franchisees, and key associates to continue evolving and building the Carvel brand. Campagna's primary responsibilities will include overseeing the Carvel marketing vision, including the development and implementation of marketing, innovation, and advertising campaigns.

Carvel Welcomes Fall with New Sweet Treats

Carvel Ice Cream is giving guests a new reason to fall in love with fall with a new lineup of Sundae Dashers, available for a limited-time only.

 

Guests can enjoy the new flavors of Carvel signature on-the-go ice cream treat from August 26 through December 31, which includes:

 

Carvel Teams Up with OREO for a Sweet Summer

Carvel has teamed up with OREO for The Great Chill with OREO. From July 1 through August 18, Carvel will offer OREO Ice Cream Cakes starting at $9.99 at participating locations. These cakes will be available in new flavors: Classic OREO and Mint, along with Cappuccino and Peanut Butter for special orders.

 

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