Del Taco

Raising the Bar on Lent Seafood Specials

Datassential finds that 50–54 percent of consumers want fish sandwiches to be a permanent menu item.

It’s the time of year when limited-time offers with a seafood slant start migrating onto menus. Quick-serve operators have long served fish sandwiches and other seafood specials during Lent, a six-week period between Ash Wednesday and Easter in which many consumers reduce their consumption of richer foods, specifically meats. 

Crispy Shrimp Returns to Del Taco Menu

Back by popular demand, Del Taco has announced the return of Crispy Shrimp. Now available, golden shrimp is featured in Del Taco’s new Epic Crispy Shrimp Burrito, as well as original Crispy Shrimp Tacos. These limited time items will be offered alongside Del Taco’s original Beer Battered Fish Tacos and new Guacamole Fish Tacos, all made-to-order using high-quality, fresh ingredients.

New Deal Takes Del Taco to Northeast

Del Taco announced that it will enter into the Northeast region with the signing of two development agreements in New Jersey. The restaurants are slated to open in 2016. With 550 restaurants in 16 states, this latest expansion supports the company’s strategic growth initiatives to bring Del Taco’s fresh, made-to-order Mexican and American favorites to new guests across the country.

Del Taco Partners with JENNIE-O for Turkey Recipe

Del Taco announced it has teamed up with the JENNIE-O brand to develop a lean, seasoned ground turkey recipe using a proprietary blend of spices. Available at participating restaurants beginning December 30, the turkey has 33 percent less fat than Del Taco’s seasoned beef, yet offers the same flavor. Initially introducing turkey to the menu in January 2014, Del Taco continues to satisfy guest demand for quality ingredients and is still the only Mexican quick-service restaurant to offer lean, seasoned ground turkey as a protein option.

Del Taco Limited Time Carnitas Menu Items Return

Del Taco has announced that starting November 6th and for a limited time only, slow-braised, shredded pork carnitas will be making a return to the menu. Slow cooked until tender in small batch kettles, this guest favorite will be a great complement to Del Taco’s offerings. Starting on November 6th, Del Taco Facebook fans can also receive a coupon for a free medium drink with any Epic Burrito purchase by Del Taco’s Facebook page.

The Drive-Thru Performance Study

How does your brand stack up against the drive-thru competition?
Quick service restaurant brands enhance drive thru systems to improve operation.
El Pollo Loco employees tell customers what is in every bag they hand them to improve order accuracy in the drive thru. El Pollo Loco

A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.

Del Taco Ranked No. 1 for Value by Consumer Review Magazine

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A leading consumer review magazine named Del Taco as having the “Best Value for Your Money” in its annual survey, “America’s Best Fast Food (and the Worst).” The results appeared in the August 2014 issue of the magazine and were based on opinions of 96,000 diners nationwide, who had meals at 65 restaurant chains.

The findings also revealed that Americans are spending more money than ever on dining out, but are demanding more value, higher quality, and greater variety when it comes to their fast-food choices.

Del Taco Offers Incentives for New Multiunit Franchisees

Del Taco, a leader in the Mexican quick-service restaurant category, announced its new franchise development incentive programs for 2014, its 50th anniversary year. With these significant incentives in place, the company looks to build on record sales at its more than 550 restaurants nationwide and partner with multiunit operators to bring Del Taco’s made-to-order food to guests across the country.

Straight from the C-Suite

Paul Hitzelberger hasn’t exactly had a normal retirement. After serving as chief marketing officer for Del Taco from 1986 to 2001 and being part owner for all but three years of that time, he chose to take over some of the company’s worst-performing franchise locations, all located in Utah, and turn them around. His wife, Jane, joined the venture to help with administrative tasks, and the pair began to reinvigorate eight locations in the Salt Lake City region.

Today, the Hitzelbergers run 26 units around the city, with two more in development and nine more under consideration.

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