Desert Moon

Bigger Isn’t Always Better

The recent debacle over Toyota’s recalls tells a cautionary tale about growth for all companies, including quick serves.

The leaders at the carmaker were accused of relentlessly pursuing market share increases at the expense of product quality. In testimony to a U.S. congressional panel, Toyota CEO Akio Toyoda himself admitted, “Toyota’s priority has traditionally been the following: first, safety; second, quality; and third, volume. ... These became confused.”