Dickey's Barbecue Pit
North Dakota’s economic growth a unique opportunity for quick-serve brands.
North Dakota's 7.6 percent population jump since 2010 has been fueled by hydrautic fracturing.
Economic booms are nothing new to regional American economies. From the Gold Rush in California to the post–Industrial Age coal fields of Pennsylvania and West Virginia, history shows that workers and businesses have long rushed to parts of the country where valuable resources were discovered.
Now it’s North Dakota’s turn. The identification of a major oil field in the western part of the state led to a boom that’s created thousands of new jobs in the past five years. And businesses, including quick-service restaurant operators, are cashing in.
Marty Ballard and Jason Ellis
Marty Ballard and Jason Ellis have similar stories. They were both born in Mississippi and got their start at Pepsi in Tupelo. Following their time at Pepsi, they both went to work with the Little Caesars franchise. Ballard and Ellis will continue working together when they open their first Dickey's Barbecue Pit in Tupelo on Thursday, July 24 at 11 a.m.
In an effort to help with local flood relief, all Dickey’s Barbecue Pit locations in the Twin Cities, Minneapolis–Saint Paul, area will be donating 5 percent of sales from Friday to Sunday to area flood relief. On Friday, July 11, from 11 a.m. to 1 p.m., chairman Roland Dickey will be at the Dickey’s Barbecue Pit in Plymouth handing out 100 free autographed copies of his new cookbook, Mr. Dickey’s Barbecue Cookbook. This location will also be awarding one lucky guest free barbecue for a year.
Dickey’s Barbecue Restaurants, Inc., is introducing a new line of proprietary potato chips with the motto “Eat chips. Help veterans.” A portion of the proceeds from the chips will go to Hope for the Brave, an organization focused on increasing services for veterans and their families as they transition from combat to civilian life.
Dickey’s Barbecue Restaurants, Inc. announced Christie Finley as the new chief brand officer. Finley will lead marketing initiatives for the expanding concept while aligning brand core values with aggressive business goals.
“Christie brings incredible vision, drive, and creativity to our growing brand,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “At a time when our company is experiencing tremendous development, Christie will be spearheading our marketing efforts to drive all aspects of the Dickey's Barbecue brand forward.”
Dickey’s Barbecue Restaurants Inc. announced Madison Jobe as the new vice president of franchise development. Jobe will lead the company’s expansion initiatives with more than 100 new locations already planned within the next year.
Dickey’s Barbecue wants to join your Easter family tradition. The barbecue chain is now offering a Barbecue Honey Ham and Complete Easter Meal options for family gatherings across the country.
There is no doubt that the Dickey's Barbecue franchise is in growth mode. This week, Dickey’s Barbecue will open seven new locations in different areas across the country. The new locations are in Kent, Washington; Richland, Mississippi; Vienna, Virginia; Colorado Springs, Colorado; Clinton Township, Michigan; Yonkers, New York and Dallas, Texas.
To kick off the new year, Dickey’s Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year. Today, the barbecue chain announced the winner of the campaign and results of the vote.
One of the nation’s largest barbecue franchises is expanding its reach in the Omaha market. With the first area location opened earlier this month by franchisee Joe Nguyen, Dickey’s Barbecue Restaurants has plans to expand with seven additional locations slated to open later this year.