It’s been said that the success of a restaurant, be it fast casual or fine dining, comes down to location, location, location.
El Pollo Loco
El Pollo Loco will expand its presence in Texas with the arrival of its newest location at 4528 Hwy 6 & Austin Pkwy in Sugar Land this October. This marks the brand’s first expansion into the Greater Houston market. The Sugar Land location will be the ninth El Pollo Loco restaurant in the Lone Star State, with eight others already located in the San Antonio and Rio Grande Valley areas.
The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.
Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.
Chicken chain El Pollo Loco is turning to its customers for its newest branding initiative. Capitalizing on its strong social media following, the chain is taking submissions via Twitter and Facebook for its #CrazyYouCanWear slogan competition—the winning slogan will be featured on El Pollo Loco’s new crew uniforms come fall.
“We have the best, most loyal social media community out there, and we’re really excited to call on them to crowd source some new ideas for our new uniforms,” says Mark Hardison, the brand’s vice president of marketing.
El Pollo Loco presented Lee Alvarez Sr., Rafael Armenta, Bill Engel, Chris Pingel, and Roland Spongberg with the company’s Heritage Award. Given to select franchisees who contribute to the success of the fire-grilled chicken chain in meaningful ways, the Heritage Award was presented by El Pollo Loco president and CEO Steve Sather during the company’s recent Leadership Conference in Indian Wells, California.
The limited-service restaurant industry is cashing in on diners’ New Year’s resolutions for healthy eating in a big way. At bagel concept Einstein Bros. Bagels, for example, January 1 marked renewed focus on the brand’s Smart Choices menu, which boasts a selection of better-for-you alternatives with less than 350 calories and 15 grams of fat.
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Priority Pak, a fulfillment, direct mail, and printing company based in Arleta, California, has stored, assembled, and shipped promotional marketing, operational, human resources, and training materials for El Pollo Loco for eight years, and the quick serve has thanked Priority Pak for its contribution.
During a recent Leadership Conference held in Palm Springs, Priority Pak was presented with an Award of Excellence from El Pollo Loco for creating plans that support and implement distribution accuracy and cost recovery for the company and it nearly 400 restaurants.
El Pollo Loco unveiled a new line-up of limited-time-only entrées featuring shredded beef available in three varieties: Torta, Grande Tacos, and Stuffed Quesadilla. Each entrée features beef that has been slow-simmered in spices, including a stew of tomatoes, onions, garlic, cumin, chipotle peppers, chiles, and Mexican oregano, then shredded to order.
For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.
El Pollo Loco, the fire-grilled chicken restaurant chain, announced four new variations of the brand’s signature entrée, The Pollo Bowl: Chicken Mexican Cobb, Chicken Ranchero, Chicken Mole, and Ultimate Double Chicken. The new Pollo Bowls will be available for a limited time only.
“At El Pollo Loco, we have reinvented our Pollo Bowls to take our guests on a flavor journey,” says Ed Valle, chief marketing officer of El Pollo Loco. “Our new handcrafted Pollo Bowls highlight the iconic flavors of Mexico, including Mole and Ranchero Sauce in an authentic and approachable way.”