El Pollo Loco

El Pollo Loco Introduces LTO Baja Shrimp

El Pollo Loco announced the addition of Baja Shrimp as a seasonal menu option available through spring. In addition, they will also feature four LTO Baja Shrimp items to highlight the new menu. These new Baja Shrimp menu items include Shrimp Mango Tacos, Shrimp Verde Enchiladas, Shrimp & Chicken Avocado Bowl, and Avocado Shrimp Salad.

El Pollo Loco Opens Doors in Edinburg, Texas

El Pollo Loco celebrated the grand opening of its newest location in Edinburg, Texas, on December 18. The new restaurant, located at 2808 W University Drive., is owned and operated by local franchisees Mark Wright, Wayne Pearson, and partners, and it is their third El Pollo Loco restaurant in the Rio Grande Valley. The new Edinburg restaurant hosted a ribbon cutting ceremony and grand opening celebrations.

The Drive-Thru Performance Study

How does your brand stack up against the drive-thru competition?
Quick service restaurant brands enhance drive thru systems to improve operation.
El Pollo Loco employees tell customers what is in every bag they hand them to improve order accuracy in the drive thru. El Pollo Loco

A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.

Next Market On Deck for El Pollo Loco? Houston

El Pollo Loco will expand its presence in Texas with the arrival of its newest location at 4528 Hwy 6 & Austin Pkwy in Sugar Land this October. This marks the brand’s first expansion into the Greater Houston market. The Sugar Land location will be the ninth El Pollo Loco restaurant in the Lone Star State, with eight others already located in the San Antonio and Rio Grande Valley areas.

Courting Calorie Counters

The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.

Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.

El Pollo Loco Looks to Social Media Fans for Branding

Chicken chain El Pollo Loco is turning to its customers for its newest branding initiative. Capitalizing on its strong social media following, the chain is taking submissions via Twitter and Facebook for its #CrazyYouCanWear slogan competition—the winning slogan will be featured on El Pollo Loco’s new crew uniforms come fall.

“We have the best, most loyal social media community out there, and we’re really excited to call on them to crowd source some new ideas for our new uniforms,” says Mark Hardison, the brand’s vice president of marketing.

El Pollo Loco Honors Outstanding Franchisees

El Pollo Loco presented Lee Alvarez Sr., Rafael Armenta, Bill Engel, Chris Pingel, and Roland Spongberg with the company’s Heritage Award. Given to select franchisees who contribute to the success of the fire-grilled chicken chain in meaningful ways, the Heritage Award was presented by El Pollo Loco president and CEO Steve Sather during the company’s recent Leadership Conference in Indian Wells, California.

Quick Serves Ring in New Year with Renewed Focus on Health

Asparagus, Mushroom & Swiss Breakfast Sandwich Einstein Bros. Bagels

The limited-service restaurant industry is cashing in on diners’ New Year’s resolutions for healthy eating in a big way. At bagel concept Einstein Bros. Bagels, for example, January 1 marked renewed focus on the brand’s Smart Choices menu, which boasts a selection of better-for-you alternatives with less than 350 calories and 15 grams of fat.