Chipotle

No Hangover in Sight

When news that more quick-serve and fast-casual restaurants were experimenting with alcohol beverage service emerged in the last decade, many operators and experts followed it with a skepticism chaser. Analysts warned that costly liquor licensing, regulatory details, and staffing issues were just a few hurdles that could offset any potential sales of a few stiff drinks.

2014’s Top 9 Stories

The stories that made this year one of the most eventful in industry history.
Quick service brands make impact on restaurant industry with big news events.
Taco Bell made a splash in 2014 with its breakfast menu, which included the Waffle Taco. Taco Bell

It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.

Chipotle Launches New Mobile Job Application Tool

Chipotle Mexican Grill launched a new Web-based mobile job application program for smartphones and tablets to allow job applicants to apply using their mobile devices. Developed in conjunction with Jibe, a New York–based company that provides cloud-based recruiting technologies, the mobile application program runs on Jibe’s market-leading recruiting platform and is compatible with any smart phone or tablet.

Anatomy of a Marketing Campaign

In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.

Chipotle Joins Slow Food USA in School Garden Initiative

Chipotle Mexican Grill announced a partnership with Slow Food USA to create or support about 100 schools gardens in 10 metropolitan areas across the country. Through hands-on discovery and an innovative school curriculum, the organizations hope to cultivate a generation of kids who care more about where food comes from and how it is prepared.

Connecting the Dots

Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media. But in the back of the house, new tracking software and standards are revolutionizing supply systems, allowing restaurant operators to have a better understanding of where their food comes from.

Brands report that the traceability changes have increased efficiency and food safety, while also boosting the bottom line.

Chipotle Reveals Lineup for Dallas Cultivate Festival

Chipotle Mexican Grill announced the celebrity chef and music line-up for Cultivate Dallas-Ft. Worth, which is making its southern debut on October 18 in nearby Irving, Texas, at Lake Carolyn. The one-day festival includes cooking demonstrations by celebrity chefs, live music, local food artisans, regional beer and wines, a special Chipotle festival menu, a Kids’ Zone with games, and other activities that emphasize fresh and affordable food made with sustainable ingredients. Admission is free.

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