Chipotle Mexican Grill is giving its customers a special opportunity to try its new vegan menu item, Sofritas, this month. On January 26, customers who purchase a Sofritas entrée item at any Chipotle restaurant in the U.S. or Canada can redeem their receipt for a free entrée of their choice any day between January 27 and February 28.
McDonald’s has long served as a de facto leader of the limited-service restaurant space. Far and away the largest quick-service company in the U.S. by system-wide sales, the Golden Arches has for generations been the model for fast-food stability and achievement, the benchmark against which all other quick serves are measured.
When news that more quick-serve and fast-casual restaurants were experimenting with alcohol beverage service emerged in the last decade, many operators and experts followed it with a skepticism chaser. Analysts warned that costly liquor licensing, regulatory details, and staffing issues were just a few hurdles that could offset any potential sales of a few stiff drinks.
It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.
Chipotle Mexican Grill launched a new Web-based mobile job application program for smartphones and tablets to allow job applicants to apply using their mobile devices. Developed in conjunction with Jibe, a New York–based company that provides cloud-based recruiting technologies, the mobile application program runs on Jibe’s market-leading recruiting platform and is compatible with any smart phone or tablet.
Chipotle Mexican Grill will again host its popular Halloween fundraiser, Boorito. On Friday, October 31, Chipotle will offer $3 burritos, bowls, salads, tacos, or kids meals to customers dressed in costume. Proceeds from the fundraiser will benefit the Chipotle Cultivate Foundation.
In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.
Chipotle Mexican Grill announced a partnership with Slow Food USA to create or support about 100 schools gardens in 10 metropolitan areas across the country. Through hands-on discovery and an innovative school curriculum, the organizations hope to cultivate a generation of kids who care more about where food comes from and how it is prepared.
Chipotle Mexican Grill will again host its popular Halloween fundraiser, Boorito. On Friday, October 31, Chipotle will offer $3 burritos, bowls, salads, tacos, or kids meals to customers dressed in costume. Proceeds from the fund-raiser will benefit the Chipotle Cultivate Foundation.
Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media. But in the back of the house, new tracking software and standards are revolutionizing supply systems, allowing restaurant operators to have a better understanding of where their food comes from.
Brands report that the traceability changes have increased efficiency and food safety, while also boosting the bottom line.