Chipotle Mexican Grill has announced the preliminary lineup for its 2015 Cultivate food, music, and ideas festivals, with events planned in two new cities – Phoenix and Kansas City – and returning to Minneapolis for a second time. This year marks the fifth anniversary of the Cultivate Festival, which encourages attendees to think and talk about food and food issues in a fun and engaging environment.
Hundreds of Chipotle restaurants aren’t selling carnitas for the third straight week after the fast-casual chain suspended one of its pork suppliers for violating animal welfare standards. While opting to uphold the company’s standards could prove beneficial for consumer loyalty, the shortage demonstrates the challenges for a large chain to source humanely raised meat, supply chain experts say.
Chipotle Mexican Grill announced the second installment of its Cultivating Thought author series with 10 new and original essays written by influential writers, authors, and thought leaders to be featured on its cups and bags. The series began in May 2014, in partnership with New York Times best-selling author Jonathan Safran Foer (Extremely Loud and Incredibly Close, Eating Animals, Everything is Illuminated), who curated the series from the beginning.
Chipotle Mexican Grill is giving its customers a special opportunity to try its new vegan menu item, Sofritas, this month. On January 26, customers who purchase a Sofritas entrée item at any Chipotle restaurant in the U.S. or Canada can redeem their receipt for a free entrée of their choice any day between January 27 and February 28.
McDonald’s has long served as a de facto leader of the limited-service restaurant space. Far and away the largest quick-service company in the U.S. by system-wide sales, the Golden Arches has for generations been the model for fast-food stability and achievement, the benchmark against which all other quick serves are measured.
When news that more quick-serve and fast-casual restaurants were experimenting with alcohol beverage service emerged in the last decade, many operators and experts followed it with a skepticism chaser. Analysts warned that costly liquor licensing, regulatory details, and staffing issues were just a few hurdles that could offset any potential sales of a few stiff drinks.
It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.
Chipotle Mexican Grill launched a new Web-based mobile job application program for smartphones and tablets to allow job applicants to apply using their mobile devices. Developed in conjunction with Jibe, a New York–based company that provides cloud-based recruiting technologies, the mobile application program runs on Jibe’s market-leading recruiting platform and is compatible with any smart phone or tablet.
Chipotle Mexican Grill will again host its popular Halloween fundraiser, Boorito. On Friday, October 31, Chipotle will offer $3 burritos, bowls, salads, tacos, or kids meals to customers dressed in costume. Proceeds from the fundraiser will benefit the Chipotle Cultivate Foundation.
In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.