It’s the time of year when limited-time offers with a seafood slant start migrating onto menus. Quick-serve operators have long served fish sandwiches and other seafood specials during Lent, a six-week period between Ash Wednesday and Easter in which many consumers reduce their consumption of richer foods, specifically meats.
A number of quick serves are rolling out limited-time seafood offers for Lent, but Carl’s Jr. and Hardee’s aim to raise the stakes with a new seafood item that is a bit saintly—and maybe a bit sinful.
“We know that fish is a must-carry item during Lent so we typically have a fish sandwich product and also a fish taco product,” says chief marketing officer for CKE Restaurants Brad Haley.
Carl’s Jr.and Hardee’s are warming up mornings with the launch of the new grilled cheese breakfast sandwich, available now at participating Hardee’s and Carl’s Jr. restaurants.
The grilled cheese breakfast sandwich features a choice of sausage, bacon, or sliced ham, topped with a folded egg and melting American and Swiss cheeses, all served on grilled sourdough bread.
Global fast-food chain Carl’s Jr. announced that it has entered into an agreement with Mitsuuroko Group Holdings Co. Ltd. to be the exclusive franchise developer to launch its burgers in Japan. Under the terms of the agreement, Mitsuuroko will develop 150 Carl’s Jr. restaurants in Japan over the next 10 years. Mitsuuroko plans to open the first Carl’s Jr. in Tokyo in 2015 with others opening in multiple markets across Japan.
Carl’s Jr. announced the All-Natural Burger, featuring an all-natural, grass-fed, free-range beef patty that has no added hormones, antibiotics, or steroids. With the introduction of the All-Natural Burger, Carl’s Jr. is the first major fast-food chain to offer an all-natural beef patty on the menu. The All-Natural Burger will be available in participating Carl’s Jr.
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed around tasty, indulgent menu options?
When it comes time to break one’s fast in the morning, bigger is usually better. So, Carl’s Jr. and Hardee’s are doubling the goodness at breakfast with the new Double Loaded Omelet Biscuit, available at Hardee’s and at Carl’s Jr. starting Wednesday. The savory new breakfast item features the chains’ award-winning Made from Scratch Biscuits, piled high with two folded-egg omelets, each stuffed with crumbled sausage, diced ham, chopped bacon pieces, and shredded Jack and Cheddar cheeses and topped with a slice of American cheese.
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items.
Now arriving at Carl’s Jr. and Hardee’s, the new Mile High Bacon Cheese Thickburger features thick-cut Applewood-smoked bacon piled sky high on top of a charbroiled Thickburger patty, along with American cheese, red onion, tomato, lettuce, and mayonnaise, all served on a Fresh Baked Bun. The new, bacon-packed burger is available at all Hardee’s locations and will be available at Carl’s Jr. starting September 24. Actress and model Bar Paly will star in a new national ad campaign to promote the burger, premiering next week.
Carl’s Jr. announced the opening of its first restaurant in Ontario as part of a major expansion into central Canada. Located in Waterloo, this restaurant marks the first of many openings in the Greater Toronto Area, with a Guelph location scheduled to open in October and two downtown Toronto restaurants set to launch later this year. CKE Restaurants Holdings Inc., parent company of Carl’s Jr. and Hardee’s, signed a development agreement earlier this year with Toronto-based 6Points Food Services Ltd. to bring Carl’s Jr.’s famous, premium-quality burgers to the Western GTA.