Five Guys

What Burger Brands Can Learn from Sandwiches

2013 Quick Service Restaurant Benchmark Study Empathica Inc.

The burger segment could learn a thing or two from its more malleable brother, the sandwich. Despite the surge of better-burger companies, consumers are not as satisfied with burger brands as they are sandwich concepts, according to a quick-service restaurant benchmark study from Empathica Inc., a Mindshare Technologies company.

In-N-Out, Whataburger Among Most Satisfying Burger Chains

Empathica, a global provider of Customer Experience Management (CEM) solutions to multiunit enterprises, released burger brand findings from the 2013 Quick Service Restaurant Benchmark Study, which surveyed 10,000 U.S. consumers and determined brand rankings in categories such as food, staff, and atmosphere, as well as the drivers behind social media engagement and loyalty.

OLO Receives $5M in Funding from PayPal

OLO, the fastest-growing digital commerce engine for restaurants, announced a $5 million dollar Series B financing from PayPal and existing investors. 

The New York–based company is hiring as it aggressively scales operations for a breakout year in 2013.

OLO allows customers to order and pay from restaurant websites and mobile apps, so that they can “Skip the Line” at the restaurant of their choosing. OLO transmits the prepaid order directly to the restaurant point-of-sale (POS) system.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

Fast Casual Strengthens, Led by Panera, Five Guys

Fast-casual chains strengthened their gains on the overall restaurant industry, with the top 150 fast-casual chains growing 8.4 percent to $21.5 billion in 2011, a faster rate than in 2010 (6.6 percent). In comparison, 2011 sales growth for the Top 500 U.S. chains was 3.5 percent.

Five Guys Signs Two Long-Term Leases in New Jersey

RKF, the country’s leading independent real estate firm specializing in retail leasing, investment sales, and consulting services, recently arranged two long-term retail leases in Morris County, New Jersey, for Five Guys Burgers & Fries. 

The exclusive retail leasing broker for the Five Guys Burgers & Fries franchisee in Morris, Passaic, and Sussex counties, RKF has helped the franchisee expand in New Jersey. 

United Capital Lends $42 Million to Popeyes Franchisees

United Capital Business Lending, a national business lender specializing in franchised restaurant finance, announced today that it will allocate $42 million to qualified, multi-unit Popeyes franchisees in 2012.

The Popeyes Louisiana Kitchen chain recently designated United Capital as one of its lending partners for the franchisor’s 2012 reimaging initiative.

United Capital Refinances Multi-Unit Subway Operator

United Capital Business Lending, a subsidiary of BankUnited, announced today that it is providing $1,350,000 in financing to Subwayowner, CCreations LLC. United Capital refinanced eight existing stores for the Indiana-based franchisee, and will also provide funding to relocate and remodel some newly acquired locations. CCreations LLC operates more than 30 Subway restaurants in Indiana and Kentucky.

The Runaway Hit

Between its 1986 founding and 2002, the year it started franchising, Five Guys Burgers and Fries opened six locations, all in the Washington, D.C.-metro area near its home base in Arlington, Virginia.

Since 2002, Five Guys has opened more than 750 locations and is now mentioned in the same breath as chain-restaurant titans McDonald’s, Burger King, and Subway.

The obvious question: How did these guys do it?

“The only thing we did right was stick to our guns,” says Jerry Murrell, founder and patriarch, whose five sons—the Five Guys—all help run the company.

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