Seven years ago, at the height of the Atkins craze, our sales were down especially at breakfast. Our amazing artisan breakfast pastries and breads stayed on the shelves. And our customers stayed at home instead of just coming in to get the specialty coffee drink that had accompanied their breakfasts.
These customers often picked up grab-and-go sandwiches and salads while in the store making their other purchases, so categories beyond breakfast were hurting too. Then eggs came to the rescue.