After a banner year of introducing the first store redesign in company history, expanding into two new countries, and the successful launch of its popular mobile app “Pretzel Perks,” Auntie Anne's Pretzels is well positioned for significant growth on all levels in 2015.
Auntie Anne's Pretzels recently opened its first location at Universal Orlando Resort.The store at Universal CityWalk is the 13th store opened at a theme park destination since Auntie Anne’s first rolled into theme park locations in 2013.
There was a time when chains feared that offering their food in supermarkets would keep consumers away from the restaurants. But that archaic notion has gone by the wayside as quick-service brands are increasingly finding a great deal of success offering some of their products at retail.
Auntie Anne's Pretzels has marked its entry into two new countries with recently opened locations in Reina Beatrix Airport in Aruba and Gold Mall in Rishon LeZion, Israel.
As part of the company’s commitment to investing in employees, Auntie Anne’s Inc. recently awarded scholarships to six students from across the country for their outstanding achievement both in and out of the classroom. These individuals were selected for their outstanding achievements and commitment to excellence both in and out of the classroom.
Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it. Through a redesign, brands have an opportunity to strengthen their connection with customers, and a forward-thinking plan can ensure operators get the most out of the transition.
Auntie Anne’s recently announced the launch of a robust loyalty program. Currently one of the few primarily mall-based quick-service brands in the loyalty space, Auntie Anne’s partnered with MICROS Systems Inc. and mobile app development company Qubop Inc. to introduce “My Pretzel Perks” mobile loyalty app.
A cruise ship on the Rhine River in Germany.
The FBI headquarters in Washington, D.C.
A Toys“R”Us in Manhattan.
The Camp Pendleton military base near San Diego.
The facts are startling. One in every 330 children develops cancer before the age of 20. Auntie Anne’s is continuing the fight against childhood cancer by teaming up with Alex’s Lemonade Stand Foundation with the goal of funding 10,000 hours of research to find cures for the mini but mighty fighters battling cancer.
I guess I was 14 when I first got into the restaurant business. My father owned nine Wendy’s down in north-central Florida, and when I would go visit him in the summer, I would work in the restaurants. I still have my first paycheck framed in my office. I think it was for $84.