A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.
Arby’s Restaurant Group Inc. (ARG) has partnered with NBC Sports this fall to launch a #TopTailgate contest to entice fans and guests to submit their best tailgating photos and videos via Twitter. Participants can win weekly prizes, including a portable grill, pop up bar and bean bag toss; and grand prize choices including a 46-inch outdoor HD-TV, Kegorator beer keg fridge, or free meals from Arby’s for a year.
One would imagine that many things change in the course of five decades in the restaurant business. And in terms of the limited-service landscape, consumer habits, and technology, they certainly have.
Quick-serve restaurants continue to aggressively promote high-quality ingredients in their ad campaigns. This past spring, national sandwich chain Arby’s broadcast a wordless 13-hour commercial in Duluth, Minnesota—as well as online—displaying its brisket cooking process to demonstrate the brand’s premium in-house smoking.
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon.
But the rolling outfit, on the streets in partnership with Share Our Strength’s No Kid Hungry campaign, isn’t just a roving billboard for the Arby’s brand; it also represents relief for millions of children across the country, helping to feed them while they are out of school.
Arby’s launched its meatiest limited-time-offer in company history with the new Mega Meat Stacks sandwiches featuring a trio of different combinations of five premium meats: roast beef, pepper bacon, turkey, ham, and corned beef.
The Triple Stack includes turkey, roast beef, pepper bacon, lettuce, tomato, and mayo on honey wheat bread. The Club Stack features ham, turkey, Swiss cheese, pepper bacon, lettuce, tomato, and mayo on a harvest wheat bun. The Reuben Super Stack includes corned beef and turkey, Swiss cheese, sauerkraut, and Thousand Island dressing on marble-rye bread.
Arby’s Restaurant Group Inc. (ARG), franchisor of the quick-service chain with nearly 3,400 Arby’s restaurants worldwide, announced energy reduction savings as part of a company-wide effort to lessen environmental impact. The sustainability efforts are a key component in Arby’s Corporate Social Responsibility (CSR) strategy.
Arby’s Restaurant Group, Inc. has entered into an agreement with Element Financial Corp. to power the Arby’s Remodel Financing Program. Earlier this month, Arby’s announced a new brand revitalization and remodel program with plans to renovate at least 30 company-operated restaurants in 2014 and further significant remodels across the system in 2015.
Arby’s Restaurant Group Inc., franchisor of the quick-service sandwich chain with nearly 3,400 Arby’s restaurants worldwide, named James Lyons senior vice president of development.
Lyons joins Arby’s at a pivotal stage in the brand’s growth, including the launch of a major revitalization initiative to remodel restaurants across the system and plans to aggressively expand its footprint throughout the U.S. Lyons will lead all remodel and development initiatives across the Arby’s system.
Arby’s Restaurant Group Inc., franchisor of the quick-service sandwich chain with nearly 3,400 Arby’s restaurants worldwide, announced today its plans to launch a major remodeling program across Arby’s nationwide network. This holistic, turnkey revitalization initiative includes a new building image, team member re-training program, and franchisee remodel financing solution.