Quick-serve restaurants continue to aggressively promote high-quality ingredients in their ad campaigns. This past spring, national sandwich chain Arby’s broadcast a wordless 13-hour commercial in Duluth, Minnesota—as well as online—displaying its brisket cooking process to demonstrate the brand’s premium in-house smoking.
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon.
But the rolling outfit, on the streets in partnership with Share Our Strength’s No Kid Hungry campaign, isn’t just a roving billboard for the Arby’s brand; it also represents relief for millions of children across the country, helping to feed them while they are out of school.
Arby’s launched its meatiest limited-time-offer in company history with the new Mega Meat Stacks sandwiches featuring a trio of different combinations of five premium meats: roast beef, pepper bacon, turkey, ham, and corned beef.
The Triple Stack includes turkey, roast beef, pepper bacon, lettuce, tomato, and mayo on honey wheat bread. The Club Stack features ham, turkey, Swiss cheese, pepper bacon, lettuce, tomato, and mayo on a harvest wheat bun. The Reuben Super Stack includes corned beef and turkey, Swiss cheese, sauerkraut, and Thousand Island dressing on marble-rye bread.
Arby’s Restaurant Group Inc. (ARG), franchisor of the quick-service chain with nearly 3,400 Arby’s restaurants worldwide, announced energy reduction savings as part of a company-wide effort to lessen environmental impact. The sustainability efforts are a key component in Arby’s Corporate Social Responsibility (CSR) strategy.
Arby’s Restaurant Group, Inc. has entered into an agreement with Element Financial Corp. to power the Arby’s Remodel Financing Program. Earlier this month, Arby’s announced a new brand revitalization and remodel program with plans to renovate at least 30 company-operated restaurants in 2014 and further significant remodels across the system in 2015.
Arby’s Restaurant Group Inc., franchisor of the quick-service sandwich chain with nearly 3,400 Arby’s restaurants worldwide, named James Lyons senior vice president of development.
Lyons joins Arby’s at a pivotal stage in the brand’s growth, including the launch of a major revitalization initiative to remodel restaurants across the system and plans to aggressively expand its footprint throughout the U.S. Lyons will lead all remodel and development initiatives across the Arby’s system.
Arby’s Restaurant Group Inc., franchisor of the quick-service sandwich chain with nearly 3,400 Arby’s restaurants worldwide, announced today its plans to launch a major remodeling program across Arby’s nationwide network. This holistic, turnkey revitalization initiative includes a new building image, team member re-training program, and franchisee remodel financing solution.
The boardroom at Roark Capital Group’s offices in an Atlanta skyscraper has all the accoutrements of a nicely appointed meeting area, including a large conference table surrounded by comfortable chairs and a wide view of the city below.
There’s just one distinction: Two dozen black-framed notices of the private equity firm’s acquisitions dot the walls along the narrow sides of the room. Lying on the carpet are two more frames, holding announcements for the latest purchases, Carl’s Jr. and Hardee’s, made last December in a deal valued at about $1.7 billion.
Arby’s Restaurant Group Inc., franchisor of the quick-service sandwich chain with nearly 3,400 Arby’s restaurants worldwide, announced development agreements with new and existing franchisees.
“These are exciting times for the Arby’s Brand,” says George Condos, president and COO of Arby’s Restaurant Group Inc. “Our sales momentum and increased pipeline of innovative products have positioned Arby’s for continued growth. Our franchisees are equally passionate about expanding the Brand’s presence and recognize the big opportunities that lie ahead.”
With St. Patrick’s Day fast approaching, Arby’s will launch a Buy One, Get One Free deal featuring its Reuben sandwich, valid during the weekend of March 15–17. The Arby’s Reuben sandwich is stuffed with corned beef and topped with melted Swiss cheese, sauerkraut, and Thousand Island dressing. This Irish-themed sandwich is the ideal for a St. Patrick’s Day celebration.