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Transportation start-up offers plenty of lessons for operators looking to innovate.
Get to know one of the most important demographics in the U.S.
Plant the seeds for word-of-mouth marketing by investing in people with clout in their local communities.
Use word-of-mouth marketing to score cheap but effective brand exposure.
The problems in your business aren’t always what they seem.
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
Before pursuing any growth opportunities, operators should have a clear understanding of who they are as a brand.
Your website is just as important as your social media and mobile marketing.
Becoming overly committed to discounting produces long-term margin headaches.
How to build a framework that resonates with your target customer.