Denise Lee Yohn: QSR’s Marketing Guru

May 23, 2013

Denise Lee Yohn: QSR’s Marketing Guru

featured articles

Everything Communication Instill your brand message in every customer touch point.	From Negative to Positive Sites like Yelp and Trip Advisor can be valuable marketing tools.
How to Succeed in a New Market Design, promote, and launch your units using these key guidelines.	Taglines That Work A well-crafted tagline can position your brand for years to come.
It’s Budget Time! Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.	Year of the Brand The seven chains that made the boldest moves in 2012.
Time to Jump on the Bandwagon? It’s smart to follow industry trends, but don’t forget to add your own touch.	Innovation or Core? Try Both Start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.
How to Do Healthy If your brand wants to climb aboard the healthy bandwagon without cutting calories or fat, consider that health is often in the eye of the beholder.	The Fresh Factor It’s important to know when your brand is due for change.

industry headlines

Betco Provides New Training Videos on Digital Library

2013-05-21

Betco Corporation recently expanded its Digital Media Library to include new operator training videos.

The products highlighted in this...

Merchant Warehouse Creates New Payment Platform

2013-05-21

Merchant Warehouse, a provider of payment technologies and merchant account services, announced a preferred processing partnership through its...

SCA Napkin Dispenser Celebrates 10th Anniversary

2013-05-21

SCA, the maker of the Tork brand of away-from-home paper products, is celebrating the 10-year anniversary of the Xpressnap napkin dispenser...

Orion Food Systems Unveils Foodservice Solutions Website

2013-05-21

Orion Food Systems announced a new website, orionfoods.com, centered on sharing innovative, customized...

Robeks Slashes Franchise Fee In Half

2013-05-21

Smoothie and juice franchise Robeks is eager to help franchisees take advantage of a market that is primed for small business success and is...

Pacific Coast Hospitality Recruits Top Talent in the West

2013-05-21

Pacific Coast Hospitality (PCH) has launched its new service, providing specialized recruiting and job placement services for the restaurant and...

FROM THE FLOOR: Howard Schultz's Balancing Act

2013-05-21

At the 94th annual National Restaurant Association Show in Chicago, Starbucks Howard Schultz delivered a powerful message to the restaurant...

FROM THE FLOOR: App Developers Boost Loyalty

2013-05-21

Strolling down the aisles of food, beverages, equipment, and more at the annual National Restaurant Association Restaurant, Hotel-Motel Show...

Charleys "Steaks" Its Claim in Poland

2013-05-20

Charleys, known for its Charley’s Grilled Subs and Charleys Philly Steaks concepts, recently opened its first Charleys Philly Steaks in...

FROM THE FLOOR: Live Basil to Freshen Up Pizza

2013-05-20

Rick Schaden, founder and chairman of Smashburger parent company Consumer Concept Partners, offered more details at the National Restaurant...

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