Denise Lee Yohn: QSR’s Marketing Guru

May 23, 2013

Denise Lee Yohn: QSR’s Marketing Guru

featured articles

The Marketing Measuring Stick A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives.	What You Can Learn from Lady Gaga The pop star is a perfect model on how to turn your customers into brand evangelists.
The Many Faces of Your Brand Having two distinct customer demographics might expand your sales potential, but it also presents a challenge of marketing to two different bases.	Make Your Ethnic Concept a Familiar Favorite If you want to introduce your ethnic concept to burger-and-fries-loving Americans, try giving them something they’re familiar with.
3 Ways to Improve Local Marketing For small concepts, diversifying local-store marketing efforts beyond fliers and handouts is the best way to secure new business.	How to Keep ’Em Coming Back Loyalty programs aren’t the only way to build repeat visits.
Picking a Marketing Firm for Your Company If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.	The Road to Relevance with Charitable Giving Take your charitable activities—and your brand—to a whole new level.
2 Target Markets for Restaurants Increase your brand appeal with two lucrative target segments: Millennials and moms.	What Life Stage is Your Brand in? Brand-building strategies change as a company progresses from the start-up phase to maturity.

industry headlines

Smithfield's Feeds "The Bald Entrepreneurs" in NC

2013-05-23

Smithfield’s Chicken ‘N Bar-B-Q is celebrating the success of the fundraising chapter of the St. Baldrick's Foundation, known as...

From Dads to Grads, Qdoba Offers Gift Card, Entree Promo

2013-05-23

Qdoba Mexican Grill is giving guests one free entrée when they purchase a $30 Q-Cash gift card, whether it’s for graduates, dads, or anyone...

Jamba Juice and NCR Ease the Way for Mobile Ordering

2013-05-23

NCR Corporation announced that it is working with Jamba Juice, in collaboration with PayPal, on a series of customized mobile solutions, including...

The Growth Keeps Coming At Newk's Eatery

2013-05-23

Newk’s Eatery, a fresh-casual restaurant concept offering a variety of made-to-order choices, recently signed agreements for six new...

Long John Silver's Reintroduces a Crowd Favorite

2013-05-23

Long John Silver’s, a quick service seafood company, is bringing back the restaurant’s classic tartar sauce this summer.

...

Superman Gets a Super Burger at Carl's Jr., Hardee's

2013-05-23

Boasting six slices of bacon, the new Super Bacon Cheeseburger is available now at all Hardee’s and Carl’s Jr. locations. The newest...

Pointsmith Nabs Whataburger's Vendor Award

2013-05-23

Whataburger, a family owned and operated quick-serve restaurant chain, has selected Pointsmith, a national in-store marketing management company,...

Garbanzo Hits the Town for First Orange County Unit

2013-05-23

Garbanzo Mediterranean Grill, a Colorado-based fast-casual restaurant concept featuring healthy Mediterranean cuisine, announced the grand opening...

Pancheros Gets Cheeky With New Packaging

2013-05-23

Pancheros, a fast-casual Mexican restaurant known for “Burritos Better Built,” introduces its new package design.

The packaging...

Cold Stone Turns 25, Celebrates Classic Creations

2013-05-23

This year, Cold Stone Creamery is celebrating 25 years of the “Ultimate Ice Cream Experience.”

From the first store opening in...

OPERATOR RESOURCES

Smart Chain Reports

Smart Chain Reports

Articles by Issue